It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued
Archive: January 2009
Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued
What would the Oscars be without the after-parties? What would the presidential inauguration be without the series of gala balls across the nation’s capital? And what would a five-year-old’s birthday be without friends, a birthday cake, and pin the tail on the donkey? Or, in Hollywood, a performance by Beyoncé? Everybody loves events. So what’s the difference between a party and an event? We throw a party to celebrate something, or to just get friends together and have a good time. By contrast, an event is an opportunity to get a message out. And that’s why events are staples in the world of PR.
The 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued
The proliferation of new media technology has made media training for the digital world a vocational necessity. Following are best practices for communicating your message via blogs, Web casts and podcasts: Blogging: • Examine your… Continued
The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued