Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not.
Archive: January 2009
What to tell your bosses when it comes to cause related efforts in a bad economy
Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued
Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it… Continued
A recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding.
By Ted Weismann Not a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications… Continued
Case Study: Let Them Eat Ice Cream: PR Pros Aim High With a Luxury Brand Launch, Economic Downturn Be DamnedJanuary 26th, 2009 by PR News
Company: Haagen-Dazs Agency: Ketchum Timeframe: 2007 Despite its worldwide popularity as an ice cream, in 2007 Haagen-Dazs was feeling the pinch from competitors. It was also experiencing increased pressure to crank up profits due to… Continued
Quick Study: Profitability Respected by Consumers; Productivity Fights Downturn; Legacy & New Media; Top Marketing TrendsJanuary 26th, 2009 by PR News
*Consumers Respect Profitability: A study conducted by MS&L Worldwide and GfK Roper Public Affairs indicates that between 70% and 80% of global consumers understand and embrace the idea that successful companies and organizations, despite their… Continued
Whether it’s communicating the delicate terms of a merger or acquisition or gaining positive media exposure for a community event, PR executives who operate within the legal profession are among the most adept at mitigating… Continued