Archive: January 2009

Six Tips To Engage Your Audience When Beginning a Speech

January 27th, 2009 by

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not.

Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy

January 27th, 2009 by

What to tell your bosses when it comes to cause related efforts in a bad economy

Nonprofit Aims to Achieve Green Building Status

January 26th, 2009 by

Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued

13 Tips for Nailing Your Next Media Interview

January 26th, 2009 by

Getting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once… Continued

Marketing Luxury to the Media in a Tough Economy

January 26th, 2009 by

Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it… Continued

Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability

January 26th, 2009 by

A recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding.

Tip Sheet: Social Media ROI: The Tools You Need to Succeed

January 26th, 2009 by

By Ted Weismann Not a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications… Continued

Case Study: Let Them Eat Ice Cream: PR Pros Aim High With a Luxury Brand Launch, Economic Downturn Be Damned

January 26th, 2009 by

Company: Haagen-Dazs Agency: Ketchum Timeframe: 2007 Despite its worldwide popularity as an ice cream, in 2007 Haagen-Dazs was feeling the pinch from competitors. It was also experiencing increased pressure to crank up profits due to… Continued

Quick Study: Profitability Respected by Consumers; Productivity Fights Downturn; Legacy & New Media; Top Marketing Trends

January 26th, 2009 by

*Consumers Respect Profitability: A study conducted by MS&L Worldwide and GfK Roper Public Affairs indicates that between 70% and 80% of global consumers understand and embrace the idea that successful companies and organizations, despite their… Continued

PR News Announces Legal PR Award Winners

January 26th, 2009 by

Whether it’s communicating the delicate terms of a merger or acquisition or gaining positive media exposure for a community event, PR executives who operate within the legal profession are among the most adept at mitigating… Continued