Archive: January 2009

What to tell your bosses when it comes to cause related efforts in a bad economy

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not.

Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued

Getting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once… Continued

Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it… Continued

A recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding.

By Ted Weismann Not a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications… Continued

Company: Haagen-Dazs Agency: Ketchum Timeframe: 2007 Despite its worldwide popularity as an ice cream, in 2007 Haagen-Dazs was feeling the pinch from competitors. It was also experiencing increased pressure to crank up profits due to… Continued

*Consumers Respect Profitability: A study conducted by MS&L Worldwide and GfK Roper Public Affairs indicates that between 70% and 80% of global consumers understand and embrace the idea that successful companies and organizations, despite their… Continued

Whether it’s communicating the delicate terms of a merger or acquisition or gaining positive media exposure for a community event, PR executives who operate within the legal profession are among the most adept at mitigating… Continued