Archive: September 2008

Quick Study: E-Mail Marketing’s Missed Opportunities; CEO Confidence Bounces Back; Recession Is Acquisition-Friendly

September 8th, 2008 by

*You’ve Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey… Continued

PR News Announces PR People Award Finalists

September 8th, 2008 by

The PR People Awards, PR News’ annual showcase of the top talent in public relations, single out innovative professionals making communications matter in the marketplace. This year’s finalists, listed below, set the benchmark for PR… Continued

Did You Know?

September 8th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 11% of surveyed CEOs expect employment to rise over the next quarter, while 46% think it will fall. 2. Studies have shown… Continued

Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies

September 8th, 2008 by

During the past six weeks, three of the most widely viewed events of the year–the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul–took the world stage… Continued

Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown

September 8th, 2008 by

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued

How to Handle a Shareholder Revolt? Develop an Active Media Relations Program.

September 8th, 2008 by

While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found… Continued

E-Mail Marketing’s Missed Opportunities

September 8th, 2008 by

E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey conducted by eROI, these… Continued

Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies

September 8th, 2008 by

During the past six weeks, three of the most widely viewed events of the year—the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul—took the world stage… Continued

How to Know When You Need to Hire a Publicist

September 8th, 2008 by

If you’re willing to spend the time learning how to get free publicity on your own, you can generate media attention for your product, service, cause or issue. But sometimes it makes perfect sense to… Continued

CSR: Not So Global A Movement After All

September 8th, 2008 by

The CSR movement, or at least the hard-core activists who are its loudest voice, seem to have been on a mission to save the world one step at a time. Problem is, they seem to… Continued