Archive: September 2008

How To…Communicate Your CSR Commitments

September 22nd, 2008 by

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

Did You Know?

September 22nd, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When measuring the success of media training for blogs, consider keyword pickup and tonality. 2. Coca-Cola is the top global brand for… Continued

Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists

September 22nd, 2008 by

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued

Hoax-Busting: Managing Gossip and Rumors Online

September 22nd, 2008 by

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued

How to Communicate Your CSR Commitments

September 22nd, 2008 by

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

Want to Reverse a Negative Image? Get Some Backup! 

September 22nd, 2008 by

If you are representing a client or are with a company that wants to alter a negative public perception based on outdated information, you’ll need to follow these best practices, says AISI’s communications VP, Nancy… Continued

Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists

September 22nd, 2008 by

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued

Hoax-Busting: Managing Gossip and Rumors Online

September 22nd, 2008 by

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued

Starting Your E-Mail Newsletter Campaign

September 16th, 2008 by

Before you start any type of marketing or advertising campaign, you need a plan. You don’t have to put together a 200-plus-page document outlining all your goals and objectives, but you do need to define… Continued

 Podcasting Still Waiting in the Wings

September 15th, 2008 by

As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley… Continued