Seven Things You Will Learn In This Week’s Issue Of PR News 1. When measuring the success of media training for blogs, consider keyword pickup and tonality. 2. Coca-Cola is the top global brand for… Continued
Archive: September 2008
Hoax-Busting: Managing Gossip and Rumors Online
September 22nd, 2008 by PRNEWSWe’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued
Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists
September 22nd, 2008 by PRNEWSMedia relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued
Media Training in the Blogosphere
September 22nd, 2008 by Iris DorbianThe concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing)… Continued
Want to Reverse a Negative Image? Get Some Backup!
September 22nd, 2008 by Iris DorbianIf you are representing a client or are with a company that wants to alter a negative public perception based on outdated information, you’ll need to follow these best practices, says AISI’s communications VP, Nancy… Continued
How to Communicate Your CSR Commitments
September 22nd, 2008 by Iris DorbianIn the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued
Hoax-Busting: Managing Gossip and Rumors Online
September 22nd, 2008 by Iris DorbianWe’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued
Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists
September 22nd, 2008 by Iris DorbianMedia relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued
Starting Your E-Mail Newsletter Campaign
September 16th, 2008 by Iris DorbianBefore you start any type of marketing or advertising campaign, you need a plan. You don’t have to put together a 200-plus-page document outlining all your goals and objectives, but you do need to define… Continued
Three Ways to Grow Your Green Business
September 15th, 2008 by Iris DorbianThe past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the… Continued