Archive: September 2008

Ten Ways to Improve Your Media Relations Skills

September 29th, 2008 by

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you… Continued

Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report

September 29th, 2008 by

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation… Continued

Case Study: Steel Magnolia: Research Tracks–and Backs–an Effort to Polish One Industry’s Tarnished Image

September 22nd, 2008 by

Company: AISI Agency: Blue Worldwide & Vistance Timeframe: 2006-ongoing Despite the technological and environmental advances that transformed it into a recycling leader, America’s steel industry was still being characterized with outdated terms by U.S. policy… Continued

Tip Sheet: Advocacy Advertising: More Than Slightly Alive

September 22nd, 2008 by

By Michael Schick In this digital media age in which two-way communications and social media tools continue to grow in use and influence, it’s tempting for a client to conclude that a less "cool" media… Continued

Hoax-Busting Web sites

September 22nd, 2008 by

These five popular third-party sites can be used to help identify, track and debunk popular hoaxes. 1. www.snopes.com: The most popular myth-busting Web site. 2. www.urbanlegends.about.com: An often-updated blog by David Emery that features an… Continued

The Color of Money: Is Green Marketing a Sign of a Progressive Brand—or a Desperate One?

September 22nd, 2008 by

I’m a devout tree hugger. I started my career as a bright-eyed optimist at the National Wildlife Federation. As already specified on recycled paper in my last will and testament, I’ll bequeath a good chunk… Continued

What is Your Social Media Marketing Strategy?

September 22nd, 2008 by

There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired… Continued

Implementing CSR: The Dos and the Don’ts

September 22nd, 2008 by

Corporate social responsibility is the new business mantra. Everyone’s doing it, but why? “Well, you don’t want to appear anti-social or irresponsible do you?” A lame but very typical response. Cosmetic approaches, that just put… Continued

Media Training in the Blogosphere

September 22nd, 2008 by

The concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing)… Continued

Quick Study: Top 100 Global Brands; Good vs. Bad Stress Among Leaders; Media Multitasking Isn’t What It Used to Be

September 22nd, 2008 by

*Global Brand Blockbusters: For the eighth consecutive year, BusinessWeek teamed up with Interbrand, a leading brand consultancy, to publish a ranking of the top 100 global brands by brand value. Google, Apple and Amazon are… Continued