Archive: August 2008

Looking for Evidence: New Measurement Approach Turns Old Tactics Upside Down

August 4th, 2008 by

Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be… Continued

Welcome to the Jungle: Investor Relations Joins the Blogosphere

August 4th, 2008 by

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies… Continued

When Media Goes Too Far: How to Handle Unethical Reporters

August 4th, 2008 by

Everyone expects journalists to be pushy. To a significant extent, that’s their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting… Continued

Spreading the Word

August 4th, 2008 by

We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out… Continued

Greening the Landscape of Modern-day Businesses

August 4th, 2008 by

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued

Gen Y’s Fave Green Brands

August 4th, 2008 by

According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y’ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel,… Continued

How to Subscribe to an RSS Reader

August 4th, 2008 by

RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool… Continued

11 Tips to Blog for an Investor Audience

August 4th, 2008 by

•    Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the… Continued

Welcome to the Jungle: Investor Relations Joins the Blogosphere

August 4th, 2008 by

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies… Continued

Tip Sheet: How PR Can Take the Lead in Brand Building

August 4th, 2008 by

By Matt Kucharski Brand identity. Brand voice. Brand value proposition. Brand personality. We’ve all heard the terms, and we’ve all participated in discussions with experts from advertising, design, direct marketing and even management consultants talking… Continued