When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued
Archive: August 2008
Measuring Social Media Efforts: How & Why You Need to Do It
August 11th, 2008 by PRNEWSLike PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s… Continued
College Students Prefer Socially Conscious/Eco-Friendly Brands, says New Study
August 7th, 2008 by Iris DorbianAccording to a Alloy Media + Marketing’s 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year … Continued
10 Ways NonProfits Can Maximize Press Coverage
August 7th, 2008 by Iris DorbianYes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This… Continued
Tip Sheet: How PR Can Take the Lead in Brand Building
August 4th, 2008 by PRNEWSBy Matt Kucharski Brand identity. Brand voice. Brand value proposition. Brand personality. We’ve all heard the terms, and we’ve all participated in discussions with experts from advertising, design, direct marketing and even management consultants talking… Continued
Quick Study: Gen Y Lives for Tech; Sales & Marketing’s Shared Interests; Branded Content Sites Score Big
August 4th, 2008 by PRNEWS*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued
How To…Subscribe to an RSS Reader
August 4th, 2008 by PRNEWSRSS–short for Real Simple Syndication–has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool… Continued
Did You Know?
August 4th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. To successfully align marketing and PR efforts, you must plan a completely integrated platform. 2. Less than 20% of survey respondents say… Continued
Looking for Evidence: New Measurement Approach Turns Old Tactics Upside Down
August 4th, 2008 by PRNEWSMeasurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be… Continued
Welcome to the Jungle: Investor Relations Joins the Blogosphere
August 4th, 2008 by PRNEWSAlthough today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies… Continued