Archive: August 2008

Case Study: Employers With Benefits: An Integrated Campaign Teaches Employees the Value of Open Enrollment

August 18th, 2008 by

Company: MetLife Agency: Bliss PR, DraftFCB Timeframe: 2006-ongoing As employees take more responsibility for choosing and funding their own benefits, many are seeking guidance from employers to help them make the right decisions. At many… Continued

Tip Sheet: Planning & Executing Effective Viral Campaigns

August 18th, 2008 by

By Jeff Mascott The emergence of user-generated content on social networking platforms like YouTube, as well as the ubiquity of forward-to-a-friend tools on Web sites, have made going viral the new buzz phrase for generating… Continued

Using Research to Pique Media Interest

August 18th, 2008 by

One significant challenge for MetLife’s communications team when it was working on the company’s "People Like Us"/open enrollment campaign, was securing media coverage, which traditionally has been very limited and competitive when it comes to… Continued

How to Forge Stronger Media Relations with Media Tours

August 12th, 2008 by

You’re the PR pro at a technology company. The engineering team has had initial success with a new product and timing is right to launch. You have recommended a media tour. Next thing you know,… Continued

Simple Techniques for Media Interviews: How to Skillfully Deliver Your Message

August 12th, 2008 by

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but… Continued

Aligning Your Brand with Green Causes:  How to Get Started 

August 12th, 2008 by

There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned… Continued

Social Media Marketing Best Practices

August 12th, 2008 by

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing… Continued

Green Business: From Risk Management To Opportunity Capitalization

August 12th, 2008 by

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

Tip Sheet: Using Twitter to Join the Conversation

August 11th, 2008 by

By Heidi Sullivan & Jay Krall Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top… Continued

Case Study: The Flavor of Philanthropy: A Spunky Brand Goes Social in the Name of Peace, Love and Ice Cream

August 11th, 2008 by

Company: Ben & Jerry’s Agency: ViTrue Inc. Timeframe: April 2008-ongoing For such a young company by most standards, Ben & Jerry’s has a long and storied history, having evolved from a small-town ice cream shop… Continued