*”Gamma Females” Are Valuable Marketing Targets: A new report by the Meredith Corp. shatters the conventional wisdom that “alpha females” hold the bulk of buying/critiquing power, and as such warrant the most targeting. It is… Continued
Archive: August 2008
How To…Use Guerrilla PR 2.0 in a Tough Economy
August 18th, 2008 by PRNEWSThe term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful… Continued
Did You Know?
August 18th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. The best ideas are based on four principles: utility, juxtaposition, humor and image. 2. Your favorite color could be connected to your… Continued
Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace
August 18th, 2008 by PRNEWSNever a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued
Recession Obsession: Repositioning Brands Around a Troubled Economy
August 18th, 2008 by PRNEWSYou know times are tough when "fuel" is a four-letter word and the word "staycation" has a good chance of being inducted into the Merriam-Webster Dictionary. Every facet of business has felt the effects of… Continued
Gen Y Lives for Tech; Sales & Marketing’s Shared Interests; Branded Content Sites Score Big
August 18th, 2008 by PRNEWS*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued
Think Green, Act Green, Create Green
August 18th, 2008 by Iris DorbianToday, most companies have some type of environmental policy or social responsibility initiative in place as part of their brand identity or corporate mission. These efforts may vary in breath and depth, but in most… Continued
Sustainability Reporting—Where’s the Context and What is Your Role?
August 18th, 2008 by Iris DorbianNo company would ever think of reporting its financial performance without including some measurement of costs or expenses along the way. Yet that is exactly what most organizations do when preparing their non-financial reports. Here,… Continued
Using Research to Pique Media Interest
August 18th, 2008 by Iris DorbianOne significant challenge for MetLife’s communications team when it was working on the company’s "People Like Us"/open enrollment campaign, was securing media coverage, which traditionally has been very limited and competitive when it comes to… Continued
Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace
August 18th, 2008 by Iris DorbianNever a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued