Archive: August 2008

Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace

August 18th, 2008 by

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued

Recession Obsession: Repositioning Brands Around a Troubled Economy

August 18th, 2008 by

You know times are tough when "fuel" is a four-letter word and the word "staycation" has a good chance of being inducted into the Merriam-Webster Dictionary. Every facet of business has felt the effects of… Continued

Gen Y Lives for Tech; Sales & Marketing’s Shared Interests; Branded Content Sites Score Big

August 18th, 2008 by

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued

Think Green, Act Green, Create Green

August 18th, 2008 by

Today, most companies have some type of environmental policy or social responsibility initiative in place as part of their brand identity or corporate mission. These efforts may vary in breath and depth, but in most… Continued

Sustainability Reporting—Where’s the Context and What is Your Role?

August 18th, 2008 by

No company would ever think of reporting its financial performance without including some measurement of costs or expenses along the way. Yet that is exactly what most organizations do when preparing their non-financial reports. Here,… Continued

Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace

August 18th, 2008 by

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued

Study Shows Many Americans Suffer from E-mail Addiction

August 18th, 2008 by

According to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail… Continued

Use Guerrilla PR 2.0 to Engage Media

August 18th, 2008 by

The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful… Continued

How To…Use Guerrilla PR 2.0 in a Tough Economy

August 18th, 2008 by

The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful… Continued

Quick Study: Gamma Females Woo Marketers; E-mail Addicts Anonymous; Your Favorite Color’s Career Implications

August 18th, 2008 by

*”Gamma Females” Are Valuable Marketing Targets: A new report by the Meredith Corp. shatters the conventional wisdom that “alpha females” hold the bulk of buying/critiquing power, and as such warrant the most targeting. It is… Continued