Archive: June 2008

*The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Ethics officers should not report directly to the CEO. 2. 58% of survey respondents do not have a designated ethics officer at… Continued

Communications professionals don’t necessarily lie, but they sure can be deceptive–especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

Reputation is consistently ranked as a top concern among business leaders. The 2008 Edelman Trust Barometer revealed that 90% of respondents believe that a company’s overall reputation is an important factor in building trust. A… Continued

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

Press releases can be be a powerful PR tool that can promote key developments for your client. However, if written poorly, the media may ignore it no matter how newsworthy the topic. To write an… Continued

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical… Continued