Archive: June 2008

Integrating CSR Messages Into Your Business’ Communications Plan

June 2nd, 2008 by

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

A Modern Dilemma: How to Make Ethics = Reputation in PR

June 2nd, 2008 by

Reputation is consistently ranked as a top concern among business leaders. The 2008 Edelman Trust Barometer revealed that 90% of respondents believe that a company’s overall reputation is an important factor in building trust. A… Continued

Cause & Effect: Integrating CSR Messages Into Your Business’ Communications Plan

June 2nd, 2008 by

Communications professionals don’t necessarily lie, but they sure can be deceptive–especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

Did You Know?

June 2nd, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Ethics officers should not report directly to the CEO. 2. 58% of survey respondents do not have a designated ethics officer at… Continued

Quick Study: Upward Viral Spiral; Face-to-Face Communications; Senior Execs Log On; Investigative Negotiation

June 2nd, 2008 by

*The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of… Continued

Case Study: A Stroke of Genius: A Marketing Campaign Goes Beyond ROI to Fight a Serious Health Risk

June 2nd, 2008 by

Company: MidMichigan Health Center-Midland Agency: Bolger + Battle Timeframe: 2006-ongoing According to current statistics, every 45 seconds someone in the U.S. suffers a stroke, and every three minutes someone dies from one. Stereotypes notwithstanding, strokes… Continued

Global Media Relations Study: Not Okay to Accept Pay for Coverage

June 2nd, 2008 by

According to a survey conducted by Dr. Katerina Tsetsura, University of Oklahoma, a large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from… Continued