Archive: June 2008

Half of All Businesses Lack Sustainability Vision

June 16th, 2008 by

A global study on corporations’ concern for environmental sustainability shows that half of all businesses polled lack a sustainability strategy. The survey, developed by The Vandiver Group and sponsored by Pinnacle Worldwide, shed light on… Continued

If At First You Don’t Succeed, Try Another Angle

June 16th, 2008 by

For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad… Continued

Good PR is Viral PR

June 16th, 2008 by

While working as the director of CVS Caremark’s workforce initiatives, Steve Wing learned a valuable lesson: A good story can have a powerful cacade effect. 

Reaping Biz Benefits of Philanthropy Programs

June 16th, 2008 by

Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for places to cut… Continued

Are You Ready to Tell Your Story? Crisis Planning in a 24/7 Media Environment

June 16th, 2008 by

For as long as we can remember, media training included telling clients to “triage” media this way in a crisis: •    Do radio interviews first because they broadcast every hour. •    Next, talk to the… Continued

Tip Sheet: Reaping Biz Benefits of Philanthropy Programs

June 16th, 2008 by

By Elise Mitchell Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for… Continued

Case Study: The Golden Years: In a Gen Y-Focused Age of Talent Management, One Company Begins to Mature

June 16th, 2008 by

Company: CVS/pharmacy Agency: Weber Shandwick Timeframe: 2005-ongoing As with many pharmacy retailers, CVS/pharmacy is experiencing a shortage of pharmacists and pharmacy technicians. And, as Baby Boomers continue to hit their sixties and contemplate retirement, there… Continued

Quick Study: Consumers Judge Global Reputation; Go-to-Market Deficiencies; Sustainability Strategy Deficits

June 16th, 2008 by

*Talkin’ Bout My Reputation: The Reputation Institute’s third annual Global Pulse consumer perception survey puts Toyota ahead of other mega-corporations like Google, Ikea and Johnson & Johnson in reputation rankings. The survey was designed to… Continued

How To…Integrate IR and CSR Communications

June 16th, 2008 by

CSR is becoming an increasingly relevant element of investor relations–at least, that was the message at the National Investor Relations Institute (NIRI) Annual Conference, held last week in San Diego. As this issue’s story “It’s… Continued

Did You Know?

June 16th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 66% of executives polled have undertaken fewer than four high-profile initiatives to improve their marketing and sales capabilities over the course of… Continued