Archive: June 2008

*Talkin’ Bout My Reputation: The Reputation Institute’s third annual Global Pulse consumer perception survey puts Toyota ahead of other mega-corporations like Google, Ikea and Johnson & Johnson in reputation rankings. The survey was designed to… Continued

CSR is becoming an increasingly relevant element of investor relations–at least, that was the message at the National Investor Relations Institute (NIRI) Annual Conference, held last week in San Diego. As this issue’s story “It’s… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 66% of executives polled have undertaken fewer than four high-profile initiatives to improve their marketing and sales capabilities over the course of… Continued

Last week, PR News explored the nuanced challenges of reinvigorating a personal brand after a professional transition (PRN 06-09-08, “Comeback Kids: Refreshing Your Personal Brand in the Wake of Change”). This week, we’re taking this… Continued

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among… Continued

For as long as we can remember, media training included telling clients to “triage” media this way in a crisis: •    Do radio interviews first because they broadcast every hour. •    Next, talk to the… Continued

Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for places to cut… Continued

While working as the director of CVS Caremark’s workforce initiatives, Steve Wing learned a valuable lesson: A good story can have a powerful cacade effect. 

For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad… Continued

A global study on corporations’ concern for environmental sustainability shows that half of all businesses polled lack a sustainability strategy. The survey, developed by The Vandiver Group and sponsored by Pinnacle Worldwide, shed light on… Continued