Archive: June 2008

Reaching Critical Mass: Taking Stock of Stakeholders’ Fears During a Crisis

June 23rd, 2008 by

When a patient died during a clinical trial last year, Targeted Genetics, a publicly traded biotech company based in Seattle, found itself in a tailspin as it dealt with a flurry of negative media attention,… Continued

Crisis Plans: Take Control With Speed and Compassion

June 23rd, 2008 by

One of the best responses to an anticipated crisis is taking action to prevent the crisis from occurring in the first place. By doing so, you have a better chance of avoiding being pulled into… Continued

"Greenest" Adults are also Tech-Savvy, Says Study

June 23rd, 2008 by

Acccording to a recent study conducted by Mediamark Research & Intelligence, while 46% of U.S. adults neither think nor act green, the 2% of the population who call themselves green advocates, are among the most… Continued

Learning From Tim Russert

June 23rd, 2008 by

Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise… Continued

Media Guideposts for Emergency Situations

June 23rd, 2008 by

One of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should… Continued

Make Your Videos Make Money

June 17th, 2008 by

53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine… Continued

Elle and Microsoft: Know Your (Digital) Audience

June 17th, 2008 by

Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing… Continued

Online Video’s 1% Problem

June 16th, 2008 by

OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is… Continued

It’s More Than the Color of Money: Investor Relations Goes Green

June 16th, 2008 by

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among… Continued

Integrate IR and CSR Communications

June 16th, 2008 by

Investors are increasingly beginning to see CSR as a form of risk management; it’s up to communications executives to bridge their IR and CSR messaging. The following tips serve as a guide for how to… Continued