Archive: June 2008

One of the best responses to an anticipated crisis is taking action to prevent the crisis from occurring in the first place. By doing so, you have a better chance of avoiding being pulled into… Continued

Lately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global… Continued

Acccording to a recent study conducted by Mediamark Research & Intelligence, while 46% of U.S. adults neither think nor act green, the 2% of the population who call themselves green advocates, are among the most… Continued

Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise… Continued

One of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should… Continued

53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine… Continued

Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing… Continued

OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is… Continued

By Elise Mitchell Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for… Continued

Company: CVS/pharmacy Agency: Weber Shandwick Timeframe: 2005-ongoing As with many pharmacy retailers, CVS/pharmacy is experiencing a shortage of pharmacists and pharmacy technicians. And, as Baby Boomers continue to hit their sixties and contemplate retirement, there… Continued