Archive: June 2008

As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked.… Continued

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst… Continued

In years past, a company with strong philanthropic activities was viewed as a pillar of the community—a good corporate citizen. Today, companies are defining their corporate citizenship—or corporate responsibility—less by their charitable contributions and more… Continued

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that… Continued

By Andy Gilman Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn… Continued

Company: Delta Airlines Agency: Ketchum Timeframe: 2006-2007 It couldn’t have come at a worse time for Delta Air Lines. The company was about to file its reorganization plan with the U.S. Bankruptcy Court, when, on… Continued

*Professional Attire Gets the Edge: Dressing the part at the office is more important than ever, according to a CareerBuilder.com report, which found that 41% of surveyed employers believe that people who dress better/more professionally… Continued

Social networks have become a mainstay of many successful PR campaigns based on their ability to host interactive communications among audiences. Now, marketers are increasingly tapping these platforms to help them “hook up” with their… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Recommendation engines are good tools to help customize marketing on social networks. 2. 54% of surveyed employers give greater consideration to job… Continued

When a patient died during a clinical trial last year, Targeted Genetics, a publicly traded biotech company based in Seattle, found itself in a tailspin as it dealt with a flurry of negative media attention,… Continued