Archive: May 2008

Dysfunctional Relationships

May 12th, 2008 by

The results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one’s personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to… Continued

Case Study: Top Chef: Marketing & PR–Plus a Few Hospital Chefs– Join Forces to Spice Up a Formerly Bland Event

May 12th, 2008 by

Company: Consorta Hospital Network Timeframe: 2007 When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national “Battle… Continued

Quick Study: Fun Rules Facebook; Tips for Successful Podcasts; Social Applications Surge to New Heights

May 12th, 2008 by

*Fun Categories Rule Facebook: According to a May 1, 2008 breakdown of 23,160 Facebook applications, fun-based applications dominated reasons for use. Categories deemed “Just for Fun” had 9609 applications, followed by Gaming (approximately 2050), Sports… Continued

The "Boomer"ang Effect

May 12th, 2008 by

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between… Continued

Securing CEO Support for Strategic Philanthropy

May 12th, 2008 by

Successful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is… Continued

Before Writing the Check

May 12th, 2008 by

    Before agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties.     “When choosing to partner with an… Continued

Three Steps to Marketing Success for Small Businesses

May 12th, 2008 by

For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted,… Continued

Investor Relations 2.0: Next Practices In Abolishing PR/IR Silos

May 12th, 2008 by

The evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything… Continued

When To Say ‘When’: What You Need To Know Before Starting Your Own Agency

May 12th, 2008 by

We may be in this midst of a recession–or, at the very least, a very unstable economy–but you wouldn’t know it based on the ever-growing number of small PR agencies that are giving the Edelmans… Continued

Did You Know?

May 12th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Google + Yahoo = 61% of U.S. Online Ad Revenue. 2. ROI doesn’t always have to be about financial measures; sometimes it’s… Continued