Archive: May 2008

What Reporters Really Want

May 19th, 2008 by

There is hardly anything more intimidating than a reporter standing in front of you, arm outstretched with a microphone two inches from your mouth, a camera pointed in your direction and a bright light shining… Continued

Tip Sheet: Maintaining a Healthy Client-Agency Relationship

May 19th, 2008 by

By Colleen Edwards Although good results can occur from suboptimal client-agency relationships, the most successful programs–those with continuous dialogue, respect and remarkable results–are the ones with healthy client-agency relationships. Having been on both the agency… Continued

Case Study: Honk If You Like Fried Chicken: A Corporate Partnership Sets Its Sights on Eradicating World Hunger

May 19th, 2008 by

Company: Yum Brands Agency: Weber Shandwick Timeframe: 2007 More than 850 million people go to bed hungry, which accounts for more deaths each year than war, tuberculosis and AIDS combined. Put plainly, a child dies… Continued

Quick Study: You Control the Future of Media; Top Newspapers, Magazines and Blogs; Misaligned Customer Loyalty

May 19th, 2008 by

*Power to the People: According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating… Continued

How To…Phrases to Avoid in Media Interviews

May 19th, 2008 by

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued

Did You Know?

May 19th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. During a media interview, “no comment” is a comment, and it’s one to avoid. 2. 35% of survey respondents said their company… Continued

Conference Calls: Nuts & Bolts of Planning A Conference That Brings in Attendees

May 19th, 2008 by

Yes, digital communications platforms have made the days of in-person interactions seem like the Stone Age, but there’s still a lot to be said for coming together and (gasp) talking face-to-face. Professional networking, developing business… Continued

Guerrilla Warfare: When the Going Gets Tough, the Tough Turn to PR

May 19th, 2008 by

Remember when “viral” had anything but good connotations? It suggested unstoppable strains of the stomach flu and microscopic bugs crawling around a Petri dish. The same could be said for guerrilla tactics; being ambushed in… Continued

Corporate Philanthropy Reflected Beyond the Bottom Line

May 19th, 2008 by

In the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in… Continued

Phrases to Avoid in Media Interviews

May 19th, 2008 by

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued