Archive: March 2008

Tip Sheet: How PR Gives Super Bowl Advertisers More Bang for Their Integrated Marketing Bucks

March 10th, 2008 by

By K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz.… Continued

Case Study: Repositioning an Iconic Brand is Sweet Spot For the Girl Scouts of the USA

March 10th, 2008 by

Company: Girl Scouts of the USA Agency: CRT/tanaka Timeframe: July 2006-March 2007 The Girl Scouts of the USA’s (GSUSA) cookie program arguably is its most iconic brand asset nationwide, despite the organization’s decision in 2006… Continued

Quick Study: Credibility of Accreditation; State of Global Corporate Philanthropy; Global CEO Churn Continues

March 10th, 2008 by

*Credibility of Accreditation: Does accreditation by professional organizations actually have value? According to the results of the global Value of Accreditation study, sponsored by IABC/Chicago and L.C. Williams & Associates Research Group, the answer is… Continued

Charting The Industry: A New Era of Talent Management?

March 10th, 2008 by

Survey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true… Continued

Did You Know?

March 10th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Successfully refreshing an iconic brand first requires aligning with internal audiences. 2. 83% of survey respondents had to recruit one or more… Continued

It’s Not You, It’s Us: Communicating To Employees During Transitions

March 10th, 2008 by

With a recession looming on the horizon, organizations across every industry are feeling the heat. The pressure is on to cut costs, reduce overhead and stay competitive as consumers tighten their own belts. The last… Continued

Bandwidth Busters: Online Video Turns Pro; PR Execs Scramble

March 10th, 2008 by

“Be assured that video is being used and being viewed online.” When Medialink COO Larry Thomas opened up the March 4 Thought Leaders Roundtable on Video 2.0 Communications Strategies with this statement, the 15 senior… Continued

Toys for Tots launches Literacy Initiative

March 4th, 2008 by

After 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer… Continued

New Study Shows Global CEO Turnover Increase in Last Year

March 4th, 2008 by

CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued

Case Study: Novartis Invests in PR Tactics to Bolster Awareness Among American Investors and Financial Media

March 3rd, 2008 by

Company: Novartis Agency: Ruder Finn Timeframe: 2006-2007 Creating value for shareholders and owners is a primary goal of pharmaceutical firm Novartis Corporation, but in 2006 the Swiss-based company confronted a challenge in understanding how to… Continued