Archive: March 2008


March 21st, 2008 by

Re-Branding Excellence Best Practices’ study on re-launch and re-branding best practices settled on the following statistics and tips: 95% of surveyed companies find that adjusting core messages is adequate to redefining the brand character of… Continued

Companies Prepare to Share Climate Strategies at Conference

March 17th, 2008 by

Leading manufacturers are gearing up to share their climate strategies at the inaugural Sustainable Manufacturing Summit on April 8-9 in Chicago. "Sharing non-proprietary information improves total collective corporate effectiveness in design and implementation of sustainability… Continued

Tip Sheet: A Practical Guide to PR Research

March 17th, 2008 by

By Mark Weiner Companies and PR professionals who enjoy the benefits of research and evaluation begin by embracing the process fully: They relish their victories because their wins are validated and can be merchandized more… Continued

Case Study: From Virtual World to Real World: Converseon Steps Up to Give Plant It 2020 a Second Chance

March 17th, 2008 by

Company: Plant It 2020 Agency: Converseon Timeframe: March 2007-present When Converseon took on the task of boosting awareness for nonprofit Plant It 2020, the team was determined to design an innovative take on charitable giving.… Continued

Quick Study: Presidential Campaigns Inspire Execs in New Media; Branded Entertainment Marketing; Flex-Time

March 17th, 2008 by

*Presidential Campaigns Guide Businesses in Terms of New Media: The 2008 presidential campaign serves as the harbinger of change in marketing strategies and the use of new media, as well as understanding how social networking… Continued

Did You Know?

March 17th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To sell the value of research internally, speak to internal clients once a year about the PR activities, attributes and measures they… Continued

The Eliot Spitzer Scandal: Communications Lessons From a Career in Ruins

March 17th, 2008 by

In the days when folks got executed by having their heads chopped off, it was customary to make a deal with the executioner. Slip him a few gold coins and he’d ensure a mercifully swift… Continued

Ready or Not, Here They Come: An Introduction to Widget-Based PR

March 17th, 2008 by

Newsweek may have declared 2007 “The Year of the Widget,” but, three months into 2008, it’s still fair to ask: Are communications professionals ready for another serious Web phenomenon whose moniker sounds like a big… Continued

Weber Shandwick China To Build Belgian Brewer’s CSR Rep

March 10th, 2008 by

Weber Shandwick China has been engaged by InBev, the world’s leading brewer to build the Belgium-based brewer’s corporate reputation in China through corporate social responsibility benchmarking, media communications and public affairs. “InBev’s goals are to… Continued

Companies Need to Invest in "Green" Before Talking Green, Says Survey

March 10th, 2008 by

EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, has just released the results of the third EcoPinion survey on green brands and brand messaging. The third… Continued