Archive: March 2008

BASF Presents Its First Carbon Balance

March 24th, 2008 by

BASF is the world’s first company of its kind to present a comprehensive carbon balance for its operations. The results show that BASF products can save three times more greenhouse gas emissions than the entire… Continued

What Does the C-Suite Think of Corporate Blogging?

March 24th, 2008 by

A new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to… Continued

Top Tech Trends

March 24th, 2008 by

Deloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped… Continued

CSR Pioneer Of The Year: Communicator

March 24th, 2008 by

Winner: Dr. Monica Oberkofler, Director of Strategic Planning and Communications, Social Responsibility, Gap, Inc. Dr. Monica Oberkofler is an architect in every sense of the word–except, of course, that she doesn’t actually design buildings. Rather,… Continued

YouTube Creates Good PR By Allowing Developers To Create Their Own YouTubes

March 21st, 2008 by

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued

Rethinking Traditional Models

March 21st, 2008 by

It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public Relations Research Conference.… Continued

E-Mail Lawlessness

March 21st, 2008 by

There is a widespread lack of standards around e-mail metrics, bounce data, definitions and bounce management practices, according to a study by the E-mail Experience Council, which defines e-mail marketing and communications practices. The findings… Continued

Mom’s Got Game. Who Knew?

March 21st, 2008 by

Think you’ve wrapped your arms around the digerati demographics? Think the 13- to 34-year-old demographic controls the majority of media consumption and technology know-how? Think again. A Weber Shandwick survey timed around the release of… Continued

Social Media Invades

March 21st, 2008 by

We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth’s… Continued

Consumer-Generated Media Is A Hit

March 21st, 2008 by

Communicators are wise to incorporate consumer-generated media into the marketing mix, as a survey conducted by the American Marketing Associate and Opinion Research Corporation found that most adults prefer companies that market via consumer-generated media… Continued