Archive: March 2008

Environmental Stewardship

March 24th, 2008 by

Winner: RF|Binder Partners & Staples Campaign: Staples Launches Nationwide Computer & E-Waste Recycling Program American consumers throw out nearly two million tons of e-waste each year, the EPA says. To remedy this, Staples, working with… Continued

Annual Report

March 24th, 2008 by

Winner: Nike, Inc. Campaign: Corporate Responsibility Report Nike is one of the most recognizable brands worldwide, and its executives take the responsibility that comes with this notoriety very seriously. In this vein, with its second… Continued

Philanthropy Communications

March 24th, 2008 by

Winner: Hard Rock International & Coyne PR Campaign: Hard Rock Launches Rocktober Breast Cancer Awareness Campaign For eight years, Hard Rock International has mounted a Rocktober campaign, aimed at raising awareness and funds for breast… Continued

Media Relations

March 24th, 2008 by

Winner: Vollmer Public Relations & Travelocity Campaign: Travelocity’s “Be a Hero–Go Zero” Travel companies may not seem like an obvious place to start if you want to reduce your carbon footprint–or vapor trail, as the… Continued

Cause Branding

March 24th, 2008 by

Winner: Ruder Finn & Liz Claiborne Campaign: Love Is Not Abuse Liz Claiborne has been a long-time advocate of ending domestic violence, but partnering with Ruder Finn allowed the company to expand its multifaceted Love… Continued

They Don’t Call It A “Crackberry” For Nothin’

March 24th, 2008 by

Every businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during… Continued

New Statistics On Media Investment

March 24th, 2008 by

The American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000 marketing professionals.) The numbers of… Continued

Web 2.-What?

March 24th, 2008 by

A McKinsey Global Survey, "How businesses are using Web 2.0," shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the responses from the… Continued

Digital Dangers

March 24th, 2008 by

When walking the digital line, consider the following five threats to be the biggest dangers to your business: 1. Transaction fraud 2. Hackers 3. Rogue employees 4. Sloppy software 5. Easy-to-steal portable electronics such as… Continued

Tech Investments

March 24th, 2008 by

A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new… Continued