Archive: March 2008

Chew On This: Online Video Platforms Are The New Watercooler

March 26th, 2008 by

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

Stakeholder Engagement

March 24th, 2008 by

Winner: Shell Oil Company Campaign: A National Dialogue on Energy Security Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including… Continued

Diversity Communications

March 24th, 2008 by

Winner: The Hartford Financial Services Group Campaign: Coexistence: The Hartford Demonstrates the Art of Diversity Although Hartford is located in Connecticut, one of the nation’s most affluent states, 32% of its residents live in extreme… Continued

Community Affairs

March 24th, 2008 by

Winner: IKEA & Lippe Taylor Campaign: Bag the Plastic Bag Consider this statistic: Hung on a clothesline, the 70-million plastic shopping bags that IKEA and its U.S. customers use in one year would stretch from… Continued

CSR Pioneer Of The Year: CEO

March 24th, 2008 by

Winner: William R. Johnson, Chairman, President & CEO, H.J. Heinz Company With a heritage like The Pure Food Company, which dates to 1869, Heinz takes corporate responsibility seriously–hence its practice of packaging many of its… Continued

CSR Pioneers: CSR Executives (2 Winners) TIE

March 24th, 2008 by

Winner: Katrina McGhee, Vice President of Marketing, Susan G. Komen for the Cure Key to making Susan G. Komen for the Cure the world’s largest grassroots network of breast cancer survivors and activists is an… Continued

Employee Relations

March 24th, 2008 by

Winner: Cox Enterprises Campaign: Cox Conserves The Cox Conserves program was born out of Cox Enterprises’ desire to develop an environmental program that would reduce its energy consumption by 20% during the next 10 years,… Continued

Leader In CSR: <1,000 Employees

March 24th, 2008 by

Winner: American Institute of CPAs When the American Institute of CPAs (AICPA) relocated to Durham, NC, in August 2006, its execs were determined to become a leader in corporate citizenship. Working with CAPSTRAT, a Raleigh-based… Continued

Leader In CSR: 1,000-25,000 Employees

March 24th, 2008 by

Winner: Pacific Gas & Electric Company In the past year, Pacific Gas and Electric Company (PG&E) has launched a number of environmental campaigns that have engaged customers and employees on key issues, such as increasing… Continued

Leader In CSR: 25,000+ Employees (2 Winners) Tie

March 24th, 2008 by

Winner: Honeywell Last year Honeywell’s community outreach and philanthropic efforts resulted in initiatives that focused on education, family safety and low-income housing. The campaign, dubbed the Honeywell Hometown Solutions, boasted the involvement of more than… Continued