Archive: March 2008

Deloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped… Continued

A new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to… Continued

BASF is the world’s first company of its kind to present a comprehensive carbon balance for its operations. The results show that BASF products can save three times more greenhouse gas emissions than the entire… Continued

Annual Report AMERICAN BEVERAGE ASSOCIATION–2006 ANNUAL REVIEW ABA created a contemporary, visually dynamic piece focusing on 2006 as a “year of action.” The review featured thematically arranged action: in schools (recycling), outside (environment), and within… Continued

Winner: City of Arlington, Texas Campaign: 2007 Clean Air Campaign In 2007, the City of Arlington, Texas, launched a Clean Air Campaign designed to educate the public on the importance of reducing air pollution. The… Continued

Winner: Trimedia Campaign: BT in Support of ChildLine The voices of children are often muted by unfortunate circumstances far beyond their control. This is the problem that the “Am I Listening?” initiative set out to… Continued

Winner: ChoicePoint Campaign: Privacy, Security and Consumer Communications In 2006, ChoicePoint execs faced the challenge of an increase in privacy and security breaches by completely revamping the way the company communicated. The main message was… Continued

Winner: Nike, Inc. Campaign: Corporate Responsibility Report Nike is one of the most recognizable brands worldwide, and its executives take the responsibility that comes with this notoriety very seriously. In this vein, with its second… Continued

Winner: RF|Binder Partners & Staples Campaign: Staples Launches Nationwide Computer & E-Waste Recycling Program American consumers throw out nearly two million tons of e-waste each year, the EPA says. To remedy this, Staples, working with… Continued

Winner: Honeywell Last year Honeywell’s community outreach and philanthropic efforts resulted in initiatives that focused on education, family safety and low-income housing. The campaign, dubbed the Honeywell Hometown Solutions, boasted the involvement of more than… Continued