In an effort to take stock of the market and assess current corporate responsibility trends, Edelman, in conjunction with Boston College Center for Corporate Citizenship, Net Impact and the World Business Council for Sustainable Development,… Continued
Archive: February 2008
Did You Know?
February 18th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. Survey respondents ranked having a job that makes a positive difference in society as more important than opportunities for advancement. 2. 57%… Continued
Mining Hidden Treasure of Media Analysis Research: Building Value Beyond PR
February 18th, 2008 by PRNEWSIn more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little… Continued
Analyst Relations: The Greatest Sales Channel You Never Knew
February 18th, 2008 by PRNEWSWhether you are in the world of financial services and you’re feeling the heat of the current recession or you are in the tech industry, where mergers and acquisitions are rapidly changing your landscape, the… Continued
Business and Nonprofit Leaders Encourage Volunteerism
February 14th, 2008 by Iris DorbianEncouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America’s business professionals in the work of… Continued
How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
February 13th, 2008 by PRNEWSMost PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued
Between The Pages: Web 2.0 Career Transitions & Success Strategies: What You Need to Know Now
February 11th, 2008 by PRNEWSBy Peter Brinch My last “Between the Pages” column, “Mastering the Masters, Part 2,” appeared in October, and PR News provided it to more than 3,200 attendees at the four-day Public Relations Society of America… Continued
Case Study: Proactive PR and a Positive Outlook Partner to Fight the HIV/AIDS Epidemic
February 11th, 2008 by PRNEWSCompanies: Cable Positive and Kismet Films Timeframe: 2004-2007 For more than 25 years, AIDS has been a major health crisis, and still there is no cure in sight. To reactivate viewer awareness about the disease… Continued
Quick Study: Managing Economic Uncertainty; Overpaid CEOs; Social Media Marketing = Profits; Top Video Downloads
February 11th, 2008 by PRNEWS*Weathering the Storm: Corporations can take advantage of globalization to manage today’s economic uncertainty, as well as prepare for long-term opportunities in service globalization, according to a new report. The neoIT study urges global companies… Continued
PR News CSR Awards Finalists 2008
February 11th, 2008 by PRNEWSCSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations’ goodwill initiatives, be they green, sustainable, philanthropic, ethical, environmentally friendly or just plain good. But the following finalists… Continued