Archive: August 2007

If communications professionals don’t understand the following business reality, Armageddon is upon us: The PR industry has been commoditized in the years following the turn-of-the-millennium economic downturn, prompting the ratio of senior to junior executives… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

Company: Goodyear Tire & Rubber Company Agency: Goodyear’s North American Tire PR Unit Timeframe: 2005 Goodyear’s North American Tire PR division didn’t tread lightly when it came to promoting the firm’s newest family of tires,… Continued

*Building Real Brand Loyalty: Steve McKee of BusinessWeek.com makes the point that if a company strives to achieve share of heart among its customers, it will end up with share of wallet as well, but… Continued

Business executives receive a deluge of e-mails every hour of every day, and it’s not because they’re popular. Antiquated methods of communications such as telephone calls, letters and (gasp) face-to-face meetings have been replaced by… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are no fewer than 14 ways to measure search engine marketing efforts. 2. When initiating a PR campaign, think “story delivery”… Continued

PR professionals often talk about building relationships on a macro level, whether it’s between organizations, stakeholders or audiences. But the cornerstone of any successful communications executive is his/her ability to connect with key people on… Continued

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand… Continued