Archive: August 2007

7 Things You Will Learn In This Week’s Issue Of PR News 1. The PR profession as a whole is still failing in traditional media relations. 2. 6% of survey respondents under 30 say they… Continued

It may be the founding tenet of public relations, but that doesn’t mean media relations practices are up to par. And what is the biggest problem with this fact? It’s not that PR has finally… Continued

You scratch my back, I’ll stab yours. It’s a nihilistic take on an amicable adage, but communications professionals know that symbiotic relationships haven’t always been viable within the inner workings of organizations. For example, the… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

You know the saying: knowledge is power. And if you’re like most PR professionals, you have an abundance of knowledge. You’ve obtained insights from your boss, mentors, clients, co-workers and countless strategy meetings and brainstorming… Continued

Company: Pokémon USA, Inc. Agency: Ketchum AMP Eventage Timeframe: 2006-2007 The Pokémon brand once dominated pop culture, congesting store shelves with products that included video games, trading card game, a TV series and movies. But… Continued

*Old Folks on Facebook: The social networking site, initially an online destination almost exclusively for college students and recent grads, is maturing as a result of its newfound popularity in the corporate world, especially in… Continued

If you ask most PR execs their strategy for successfully and consistently booking clients and executives on satellite radio, a dazed, glassy-eyed look tends to envelop their face. The unease is understandable: satellite radio programming,… Continued

7 Things You Will Learn In This Week’s Issue Of PR News 1. Pitching satellite radio is all about honing in on the producer. 2. 97% of workers surveyed said they preferred workplace managers who… Continued

The extremes of communication have been replaced with shades of gray. Reaching stakeholders is a combination of risk-taking, innovation, technology and a little bit of luck. Thus, building and maintaining strong brands is an art… Continued