Archive: August 2007

Total Recall: Pulling The Plug On Products Requires Grace Under Fire

August 27th, 2007 by

Crisis management is firmly imbedded in every communicator’s portfolio of responsibilities, but it’s by no means the job perk that gets them out of bed every morning – especially in today’s hyperbolic media cycle, where… Continued

Tip Sheet: The Power of Apology: Shaping Strategies for Saying ‘Sorry’

August 27th, 2007 by

The most powerful action in reputation recovery and rehabilitation is to apologize. If you want or need forgiveness, you’ll need to apologize. Management avoids apologizing by using an amazing array of avoidance strategies. There’s self-forgiveness:… Continued

Case Study: Dodge Stays Cool with a Hot PR Event/Product Launch Juggernaut

August 27th, 2007 by

Company: Chrysler Agency: Clear!Blue Timeframe: September, 2006 Winning a brand new vehicle can be an exciting proposition for any consumer. But what the Chrysler Group, in conjunction with PR firm Clear!Blue, had in mind to… Continued

Quick Study: Water Cooler Communications; Walking the Talk; Making the CSR Grade; The Power of Agency Sites

August 27th, 2007 by

*Did he really say that? The way news travels around the office – whether formally or informally – may help employers determine the best modes for corporate communication at their company, according to a recent… Continued

How To…Identify and Engage Online Influencers

August 27th, 2007 by

While the term Web 2.0 was first introduced to our lexicon in 2003, certain parts of the anatomy of the perceived "second-generation" of the Web have been around for 10 to 15 years (or more).… Continued

Did You Know?

August 27th, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 64% of survey respondents say that co-workers gossip about company news. 2. When hosting an outdoor event, make sure that restrooms, food,… Continued

Give ‘Em What They Want: Know What Keeps Your CEO Up at Night – Then Fix It

August 27th, 2007 by

If ever there were a Holy Grail of communications, it wouldn’t be a prophetic measurement tool or a proverbial seat at the table; it would be the ability to know what keeps your/your client’s CEO… Continued

Tip Sheet: Evolving Tacticians Into Strategists

August 20th, 2007 by

PR execs already know that those who matter most to them, from clients to senior executives, are not simply looking for a PR person. They need a valued business advisor — a strategist. The question… Continued

Case Study: Dove’s Brand Awareness Finds Beauty In Real Women

August 20th, 2007 by

Company: Dove-Unilever Agency: Edelman Timeframe: 2004 – present Boosting brand awareness in the cluttered health and beauty products market is tricky, but the global beauty brand Dove distinguished their U.S. launch of the Dove Campaign… Continued

Quick Study: Distant Relationships; The Workplace Of The Future

August 20th, 2007 by

*Best of the Blogs: Whether you’re Tyra Banks or a celebrity executive, a blog can be an excellent way to build your brand and communicate with readers and competitors alike in an informal setting. It’s… Continued