Archive: August 2007

The most powerful action in reputation recovery and rehabilitation is to apologize. If you want or need forgiveness, you’ll need to apologize. Management avoids apologizing by using an amazing array of avoidance strategies. There’s self-forgiveness:… Continued

Company: Chrysler Agency: Clear!Blue Timeframe: September, 2006 Winning a brand new vehicle can be an exciting proposition for any consumer. But what the Chrysler Group, in conjunction with PR firm Clear!Blue, had in mind to… Continued

*Did he really say that? The way news travels around the office – whether formally or informally – may help employers determine the best modes for corporate communication at their company, according to a recent… Continued

While the term Web 2.0 was first introduced to our lexicon in 2003, certain parts of the anatomy of the perceived "second-generation" of the Web have been around for 10 to 15 years (or more).… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 64% of survey respondents say that co-workers gossip about company news. 2. When hosting an outdoor event, make sure that restrooms, food,… Continued

If ever there were a Holy Grail of communications, it wouldn’t be a prophetic measurement tool or a proverbial seat at the table; it would be the ability to know what keeps your/your client’s CEO… Continued

Crisis management is firmly imbedded in every communicator’s portfolio of responsibilities, but it’s by no means the job perk that gets them out of bed every morning – especially in today’s hyperbolic media cycle, where… Continued

PR execs already know that those who matter most to them, from clients to senior executives, are not simply looking for a PR person. They need a valued business advisor — a strategist. The question… Continued

*Best of the Blogs: Whether you’re Tyra Banks or a celebrity executive, a blog can be an excellent way to build your brand and communicate with readers and competitors alike in an informal setting. It’s… Continued

Picture this scenario: You’ve worked hard to get your company executive in front of a reporter, either in a print interview, a radio broadcast or a televised news segment. The questions so far have been… Continued