Archive: November 2006

In observance of the Thanksgiving holiday, PR News will not publish on Monday, November 27. Publication will recommence on Monday, December 4. We hope you have a wonderful holiday.

It seems that many communications professionals have forgotten that the word “relations” is in their job title. Relations, as in “relationships,” are the linchpins of what we do. But due to increased work loads, reduced… Continued

The birth of an endangered species baby animal such as a giant panda is a red-letter event for the entire world, but it must be handled very carefully for the sake of the infant and… Continued

Company: Smithsonian’s National Zoo Timeframe: 2005, ongoing The birth of an animal infant that is part of an endangered species and also happens to drive even sensible adults into a frenzy of adoration is a… Continued

What, Me Worry About Click Fraud? Any company engaged in pay-per-click advertising knows it’s a risky proposition, because advertisers shell out money to a search engine every time a surfer clicks on the company’s links,… Continued

The Public Relations Society of America’s 2006 International Conference may be in the rearview mirror, but it still resonates as a lesson in the importance of approaching a multi-day conference with a strategy. The combination… Continued

Seven things you’ll learn in this week’s issue of PR News 1. It only takes 450 words to communicate a rock-solid strategy to the CEO. (p. 6) 2. Ratios can define trends, shape pitches and… Continued

The crisis hits like a thunderbolt. It’s Saturday night. Your executives are scattered across the U.S., Europe and Asia. That’s when you learn the hard way that your crisis preparation binder, which sits on the… Continued

The validity of communications as both a science and an art is not just a modern-day battle. The concept dates back thousands of years to a time when Aristotle – responding to Plato’s defamation of… Continued

In the 11-06-06 All-Star issue, PR News incorrectly identified two honorable mentions, Julia Cartwright and Emily Callahan, and one Hall of Fame inductee, Tom Martin. Cartwright is the SVP of communications for the American Legacy… Continued