Archive: December 2005

QUESTION: I am planning to conduct a PR campaign on behalf of a financial services provider. I was considering incorporating the college market as part of the target for this campaign, but I am hesitant… Continued

By Eric Robichaud So…what is the best way to make a PR Web site or an online newsroom more engaging? There are five easy steps to achieve this goal. 1. Return to the Public Relations… Continued

From the one-step-forward/two-steps-back department: the Saudi Arabian government discovered PR. Working with Arab Conferences Company and the Gulf Chapter of the International Public Relations Association, the kingdom’s first annual PR Forum was recently held in… Continued

“The greatest problem with communication,” George Bernard Shaw once wrote, “is the illusion that it has been accomplished.” The reference may be an anachronism as far as literature goes, but it’s still right on target… Continued

The most talented print, broadcast and crisis media spokespersons were recognized and honored for their skills and ability to effectively deliver their organization’s messages in a crowded, competitive 24/7 news environment. At ceremonies held in… Continued

Arthur W. Page Society announced its 2006 Board of Directors selection last week, electing Roger Bolton, Aetna’s senior VP of communications and Page Society treasurer, to succeed Thomas R Martin (senior VP and director, corporate… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes discuss the effects of an agency’s decision to intentionally halt a successful PR push.) PHIL: I know a guy who runs a PR agency… Continued

Research and analysis firm Delahaye released its Q3 reputation index last week, and retail behemoth Wal-Mart landed in the number one spot with the most quantitative and qualitative news coverage over the past quarter. Despite… Continued

Company: Holiday Inn Hotels and Resorts Timeframe: August 2003 – October 2004 Budget: $438,000 The connection between laundry larceny and marketing magic may not seem obvious, but Holiday Inn Hotels and Resorts managed to score… Continued

The Newest New Media QUESTION: Is there any sense and sensibility in aiming PR campaigns at bloggers and podcast producers? ANSWER: I don’t know about the sense and sensibility, but there is plenty of pride… Continued