Archive: December 2005

PR Professionals Cite Blog Mania, Ethics Miasma as Top Trends For 2005 and Into 2006

December 21st, 2005 by

It was a year when the blogs took over the media, Mother Nature and FEMA gave New Orleans a one-two punch, PR professionals faced new concerns regarding issues of measurement and message control, and the… Continued

PR on the Rocks: The Challenge of Creating Strategies to Promote Alcohol

December 21st, 2005 by

(This week, PR News editors Phil Hall and Courtney Barnes chill their champagne bottles while considering the challenges of doing PR for alcoholic beverages.) PHIL: Do you know whom I admire? I tip my hat… Continued

Survey Results: How To Set Objectives That Are Reasonable, Measurable and Meaningful

December 21st, 2005 by

As the PR profession accrues more and more evidence surrounding the measurability of its value, the success in doing so rests increasingly on one’s willingness to set measurable objectives right from the start. To be… Continued

PR Movers

December 21st, 2005 by

Brenda C. Siler was recently named national director of communications and marketing for the United Negro College Fund. She was formerly director of public relations for the American Speech-Language-Hearing Association. Val Belmonte, former executive director… Continued

Workforce Discrimination and the Potential PR Repercussions; Podcast PR Opportunities?

December 21st, 2005 by

QUESTION: There are few things more unpleasant in the workplace than complaints of discrimination and harassment. Is this something my company should be concerned about going into 2006? ANSWER: In a word: Yes. And if… Continued

Splitting Hairs: Value, Expectations And ROI In Public Relations

December 21st, 2005 by

By Mark Weiner Delahaye President Mark Weiner discusses the ways by which professionals can demonstrate and generate value-for-money. People who fund public relations programs typically do so for the benefit of an organization, a brand… Continued

PR Pulse: Ho-Ho-Hilton?

December 21st, 2005 by

What can the corporate PR world learn from Paris Hilton? Easy: Overexposure to the media will result in an excess of familiarity and can lead to the “borrowing” of your image by odd people ready… Continued

Spokesperson of the Year Awards Honors the Best in Communication

December 14th, 2005 by

The most talented print, broadcast and crisis media spokespersons were recognized and honored for their skills and ability to effectively deliver their organization’s messages in a crowded, competitive 24/7 news environment. At ceremonies held in… Continued

Tying Corporate PR To Business Value: Is Measuring Intangibles The Missing Link?

December 14th, 2005 by

“The greatest problem with communication,” George Bernard Shaw once wrote, “is the illusion that it has been accomplished.” The reference may be an anachronism as far as literature goes, but it’s still right on target… Continued

PR Pulse: PR Forum, Saudi-Style

December 14th, 2005 by

From the one-step-forward/two-steps-back department: the Saudi Arabian government discovered PR. Working with Arab Conferences Company and the Gulf Chapter of the International Public Relations Association, the kingdom’s first annual PR Forum was recently held in… Continued