Archive: December 2005

(This week, PR News editors Phil Hall and Courtney Barnes chill their champagne bottles while considering the challenges of doing PR for alcoholic beverages.) PHIL: Do you know whom I admire? I tip my hat… Continued

As the PR profession accrues more and more evidence surrounding the measurability of its value, the success in doing so rests increasingly on one’s willingness to set measurable objectives right from the start. To be… Continued

Brenda C. Siler was recently named national director of communications and marketing for the United Negro College Fund. She was formerly director of public relations for the American Speech-Language-Hearing Association. Val Belmonte, former executive director… Continued

QUESTION: There are few things more unpleasant in the workplace than complaints of discrimination and harassment. Is this something my company should be concerned about going into 2006? ANSWER: In a word: Yes. And if… Continued

By Mark Weiner Delahaye President Mark Weiner discusses the ways by which professionals can demonstrate and generate value-for-money. People who fund public relations programs typically do so for the benefit of an organization, a brand… Continued

What can the corporate PR world learn from Paris Hilton? Easy: Overexposure to the media will result in an excess of familiarity and can lead to the “borrowing” of your image by odd people ready… Continued

It was a year when the blogs took over the media, Mother Nature and FEMA gave New Orleans a one-two punch, PR professionals faced new concerns regarding issues of measurement and message control, and the… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes tiptoe through the PR minefield surrounding the use of “Christmas” in year-end promotional campagins.) COURTNEY: ‘Tis the season to be … politically correct? Judging… Continued

Company: Cleveland Zoological Society Timeframe: Early 2003 – Mid-2004 Budget: $50,000 Prior to 2003, the Cleveland Zoological Society was represented online through a subsidiary page of the Cleveland Metroparks Zoo’s Web site. Members and donors… Continued

Mark H. Mahoney launched M2 Public Relations in Whitefish Bay, WI. Mahoney was formerly an account manager with Fishman Public Relations. Jim Nail, most recently principal analyst at Forrester Research, has been named the first-ever… Continued