Archive: September 2005

COMPANY: Aetrex Worldwide TIMEFRAME: May 2005 – ongoing Since 1946, Aetrex Worldwide of Teaneck, N.J., has been a market leader in pedorthics, defined as “the design, manufacture, modification and fit of shoes and foot orthoses… Continued

Since the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska, environmental concerns were better left to tree huggers and hippies, save… Continued

Here at PR News, our mantra is, ‘Lessons Learned.’ Whatever the storyline – the Sisyphean battle for measurement, a brand revival or a new effort to boost online communications – we try hard to put… Continued

Is the IR/PR convergence being bandied among corporate bosses a bunch of baloney? Although a growing number of managers say it’s important to merge the two functions – mainly due to increased government regulation for… Continued

We’ve previously questioned the wisdom of having a multitude of PR-related business awards handed out like so many hotcakes (see PR News, July 27). Now, for a bit of substantiation, comes a new “Quick Poll”… Continued

There’s an anonymous bit of wisdom that says raising children is like being pecked to death by ducks. The same holds true for corporate PR in the shadow of a massive lawsuit or the whiff… Continued