Archive: September 2005

Environmental Sustainability PR’S Green Thumb

September 14th, 2005 by

Since the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska, environmental concerns were better left to tree huggers and hippies, save… Continued

Crisis Management In A Post-Katrina World

September 14th, 2005 by

Here at PR News, our mantra is, ‘Lessons Learned.’ Whatever the storyline – the Sisyphean battle for measurement, a brand revival or a new effort to boost online communications – we try hard to put… Continued

Exclusive: PR News/PRSA ‘Silo Buster’ Survey: PR/IR Functions Continue To Grapple With Convergence

September 14th, 2005 by

Is the IR/PR convergence being bandied among corporate bosses a bunch of baloney? Although a growing number of managers say it’s important to merge the two functions – mainly due to increased government regulation for… Continued

PR Pulse

September 14th, 2005 by

We’ve previously questioned the wisdom of having a multitude of PR-related business awards handed out like so many hotcakes (see PR News, July 27). Now, for a bit of substantiation, comes a new “Quick Poll”… Continued

With ‘Slow-Burn’ Situations, PR Pros Still Have To Think Fast

September 14th, 2005 by

There’s an anonymous bit of wisdom that says raising children is like being pecked to death by ducks. The same holds true for corporate PR in the shadow of a massive lawsuit or the whiff… Continued

Don’t get tripped up by the (news) wires

September 14th, 2005 by

By Jim McGovern Getting company news in front of your target audiences used to be a mystery to many PR exec, but the advent of the Internet helped change all that. The Internet, as a… Continued