Archive: September 2005

‘Share of Discussion’ Techniques Fill Vacuum In PR Measurement Efforts

September 21st, 2005 by

The terms “mind share” and “competitive analysis” have, in the last decade, seeped into the business vernacular, shorthand expressions for top managers to indicate to the rank- and-file how crucial it is for companies to… Continued

They Don’t Teach ‘Victim Management’ In School

September 21st, 2005 by

At the end of a recent major daylong conference for a large group of defense-industry crisis-communications managers, a very excited observer who was in charge of “first operational response” within his corporation came up to… Continued

Diversity: Reaching For The (Latino) Rainbow

September 21st, 2005 by

The melting-pot theory behind American culture does not translate into the PR profession’s vernacular, but it’s time to acknowledge the country’s changing complexion. According to the cover story in DiversityInc’s September issue, “Generation N: The… Continued

What Goes Around: Revamping The Recycling Cause

September 21st, 2005 by

Recycling. If it was exciting in years past, it certainly isn’t now. Green news is mostly old news, but that didn’t stop the State of California from giving it one more go. Surprise: It worked.… Continued

Media Metrics

September 21st, 2005 by

Before the TV networks started to launch new programs throughout a given year, September was the traditional time period for premieres because that’s when (No. 1 TV advertiser) Detroit rolled out many of its new… Continued

Commitments For Katrina…

September 21st, 2005 by

It should be a tremendous assist for companies/organizations that want to help those affected by Hurricane Katrina: a new task force, created by cause-branding specialist Cone LLC, to provide strategic counsel and recommendations to clients… Continued

New Time Warner Clique Online…

September 21st, 2005 by

The media lords may be thinking that bigger is not necessarily better (for the bottom line), what with Viacom’s decision to, beginning in 2006, split into two separate divisions – one dealing with broadcast television… Continued

(Employee) Communication Breakdown…

September 21st, 2005 by

So much for team spirit. In yet another indication of severe gaps in employee communications, a report released last week by the International Association of Business Communicators (IABC) Research Foundation (San Francisco) found that only… Continued

Hispanic PR Group Reaches Out

September 14th, 2005 by

The Hispanic Public Relations Association (HPRA), which represents more than 150 Hispanic communications professionals nationwide, now is accepting submissions from people who would like to sit on an ad hoc committee being created to expand… Continued

Face Value: Sports Celeb Helps Company Put Best Foot Forward

September 14th, 2005 by

COMPANY: Aetrex Worldwide TIMEFRAME: May 2005 – ongoing Since 1946, Aetrex Worldwide of Teaneck, N.J., has been a market leader in pedorthics, defined as “the design, manufacture, modification and fit of shoes and foot orthoses… Continued