By Angela Jeffrey My last PR News Tip Sheet (May 25) shared some simple proof-of-performance metrics to make the reporting of your own media coverage results at least somewhat meaningful. However, as I then pointed… Continued
Archive: September 2005
Media Metrics
September 28th, 2005 by PRNEWSDay in and day out, we read about how mainstream media (“MSM,” according to the digirati) is under constant threat from cellphones, the Web, the blogosphere and podcasts as well as from other nascent technologies… Continued
What Sent NYC Journalists Right Up The Wall?
September 28th, 2005 by PRNEWSCOMPANY: Rodale Sports Group AGENCY: Alissa Neil PR TIMELINE: Spring 2005 Ah, the great outdoors. Rock climbing. Hiking. Backcountry cooking. All in the middle of…Manhattan? In a stunt that helped garner major media play, Backpacker… Continued
Media Relations: PR’s Struggle With Street Cred
September 28th, 2005 by PRNEWSIf you put a journalist, a PR manager and a tax collector together, and judge them based on reputation, who would come out the winner? Sadly, the tax collector might have the edge, based on… Continued
Talking Points: The Need To Procure a Real Spokesman
September 28th, 2005 by PRNEWSBy Richard Laermer My Dad once told me everyone thinks they’re right. And he’s right. That’s why everyone can’t be used as a PR spokesman. If the “wrong” type of person is speaking or one… Continued
Exclusive: PR News/Delahaye
September 28th, 2005 by PRNEWSFor senior PR execs, reports of the death of print media have turned out to be, with apologies to Mark Twain, greatly exaggerated. Despite the rapid growth of online communications in the last few years,… Continued
Executive Q/A: ‘CCO’ Evangelist Hoog Preaches For More PR Credibility
September 28th, 2005 by PRNEWSThomas W. Hoog, chairman of Hill & Knowlton USA and a member of the PR giant’s Worldwide Executive Committee, is driving his car outside of Denver, talking about the state of the public-relations profession. “We… Continued
(Employee) Communication Breakdown…
September 21st, 2005 by PRNEWSSo much for team spirit. In yet another indication of severe gaps in employee communications, a report released last week by the International Association of Business Communicators (IABC) Research Foundation (San Francisco) found that only… Continued
New Time Warner Clique Online…
September 21st, 2005 by PRNEWSThe media lords may be thinking that bigger is not necessarily better (for the bottom line), what with Viacom’s decision to, beginning in 2006, split into two separate divisions – one dealing with broadcast television… Continued