Archive: September 2005

Executive Q/A: ‘CCO’ Evangelist Hoog Preaches For More PR Credibility

September 28th, 2005 by

Thomas W. Hoog, chairman of Hill & Knowlton USA and a member of the PR giant’s Worldwide Executive Committee, is driving his car outside of Denver, talking about the state of the public-relations profession. “We… Continued

The Growing Link Between Media Coverage And Business Outcomes

September 28th, 2005 by

By Angela Jeffrey My last PR News Tip Sheet (May 25) shared some simple proof-of-performance metrics to make the reporting of your own media coverage results at least somewhat meaningful. However, as I then pointed… Continued

Media Metrics

September 28th, 2005 by

Day in and day out, we read about how mainstream media (“MSM,” according to the digirati) is under constant threat from cellphones, the Web, the blogosphere and podcasts as well as from other nascent technologies… Continued

What Sent NYC Journalists Right Up The Wall?

September 28th, 2005 by

COMPANY: Rodale Sports Group AGENCY: Alissa Neil PR TIMELINE: Spring 2005 Ah, the great outdoors. Rock climbing. Hiking. Backcountry cooking. All in the middle of…Manhattan? In a stunt that helped garner major media play, Backpacker… Continued

Media Relations: PR’s Struggle With Street Cred

September 28th, 2005 by

If you put a journalist, a PR manager and a tax collector together, and judge them based on reputation, who would come out the winner? Sadly, the tax collector might have the edge, based on… Continued

Talking Points: The Need To Procure a Real Spokesman

September 28th, 2005 by

By Richard Laermer My Dad once told me everyone thinks they’re right. And he’s right. That’s why everyone can’t be used as a PR spokesman. If the “wrong” type of person is speaking or one… Continued

PR Pulse

September 28th, 2005 by

Brand-builders beware. A consumer poll released last week shows a brand’s country of origin affects how they are perceived overseas, so it’s increasingly important for U.S. brands to look and act more “local” to avoid… Continued

Exclusive: PR News/Delahaye

September 28th, 2005 by

For senior PR execs, reports of the death of print media have turned out to be, with apologies to Mark Twain, greatly exaggerated. Despite the rapid growth of online communications in the last few years,… Continued

Newsletters Struggle To Gain Analyst Mind Share

September 21st, 2005 by

For Allen Weiner, when it comes to worthwhile communications with the PR community, analyst newsletters just don’t do the trick. “I’m into speed and accurate information with good contacts and follow-up that’s sent to me… Continued

PR Pulse

September 21st, 2005 by

Will corporate America learn any lessons from the devastation left in Hurricane Katrina’s wake? A report from AT&T and the International Association of Emergency Managers suggests not. “Disaster Planning in the Private Sector: A Look… Continued