Archive: February 2005

Grey Healthcare Group – The healthcare communications network (New York) adds two senior executives to its roster: Beverly Beaudoin (ex-Lowe Bozell McAdams) has been tapped to be senior vp and general manager while Steve Corwin… Continued

The Honig Co. Inc. (Los Angeles), a PR and corporate communications firm, and MKR Group (Burbank, Ca.), which specializes in investor relations, have joined forces to offer clients integrated communication programs encompassing investor relations and… Continued

Re: “The Cobbler’s Children Have No Shoes And PR Has No PR” (And Another Thing… Feb. 9): I’m glad to see PR News isn’t afraid to throw a few tough punches, and I couldn’t agree… Continued

If you want to reach younger singles en masse, hit the major markets a la Chicago, L.A. and New York. But if you want to target “singles,” so to speak, who now have more free… Continued

CLIENT: Miller Brewing Company PR AGENCY: Flowers Communications Group CATEGORY: Event Marketing BUDGET: $400,000 TIMEFRAME: September 2003 In the urban African-American community, there is a significant degree of entrepreneurship among young professionals aged 21-30 –… Continued

Perhaps it’s another corporate-driven “reality” show in the making, this one featuring hard-scrabbled CEOs trying to live another day rather than the foibles of Donald Trump wannabes. “It’s just like that TV program ‘Survivor’ –… Continued

If you’re a slightly hyper-techno PR pro, you’ve probably immersed yourself in the worlds of blogging and RSS, or really simple syndication (see PR News Aug. 9, 2004). Perhaps you’re even getting your own news… Continued

To give corporate social responsibility (CSR) short shrift is bad for business. A study released last week by Oracle Corp. and the Economist Intelligence Unit says 85% of executives and investors rank CSR as a… Continued

Has procurement in agency-client relations peaked? Fewer than a third of corporate execs say they have negotiated a PR contract in which their company’s procurement executive played a role in the process, according to an… Continued

By Jerry Schwartz/president-CEO of G.S. Schwartz & Co. Technology has finally placed enough power in consumers’ hands to force PR execs and marketers to rethink their strategies and to find new creative tactics for selling… Continued