Archive: December 2004

Earlier this year, the PRSA Counselors Academy and the Corporate Section co-sponsored, with PR News, a survey to better understand the relationships between agencies and their corporate clients (see PR News, May 17, 2004). As… Continued

By Marco Greenberg, president, Reel Biography The perception of video in the public relations industry needs an extreme makeover. While video is popping up everywhere – individual monitors on Jet Blue, Google Web video searches,… Continued

Marco Greenberg was in the Greenwich, Conn.-branch of Mitchells/Richards in the summer of 2003 getting a suit tailored when he ran into CEO Jack Mitchell, who mingles easily with customers. Mitchells/Richards, launched in 1958 by… Continued

Who will be left standing in the PR department after Sears and Kmart complete their anticipated merger? Diverse factors could sway the outcome. Most observers say Kmart Chairman Edward S. Lampert likely will lead the… Continued

The $11 billion merger between Kmart and Sears presents enormous PR challenges, ranging from combining two corporate cultures steeped in tradition to melding the (new) company’s approach to media relations. This is not an easy… Continued