Archive: December 2004

Corporate social responsibility (CSR) has become a white-hot issue in the nation’s boardrooms. But CSR efforts could be leading companies astray, according to the latest report from CSRwatch.com, which was launched in 2004 to spotlight… Continued

Part of the Pentagon’s PR plan is under fire. The Los Angeles Times reported earlier this month that the military – using a carefully worded statement – had purposely misled CNN (in a report that… Continued

Depending on whom you ask, the internet in 2005 will have a much greater impact on marketing communications or it will continue to be used to augment more traditional communications a la print and broadcast.… Continued

The former Senate Majority Leader (and Republican presidential candidate in 1996) will provide strategic advice to APCO’s clients in international and domestic legislative policy and regulatory affairs as well on health-care policy and related matters…Contact:… Continued

Like a Swiss watch, every January many people insist they’re going to join a fitness club (to shed all those unsightly pounds gained from gorging during the holidays), but seldom follow up. Until next January,… Continued

At the Home Safety Council, Director of Education and Outreach Sarah Miles wants the steak and the sizzle. “I have worked with PR firms in the past that have concentrated just on the number of… Continued

CAMPAIGN TYPE: Media Relations TIMEFRAME: November 2001 – ongoing In 2001, the Home Safety Council (HSC) approached PR agency Brand Resources Group (Atlanta) to help get the media interested in bumps, bruises, scrapes and shattered… Continued

The Big Picture As the globe’s major (corporate, political, academic and media) players descend on Davos, Switzerland, this coming January for the World Economic Forum’s annual meeting, a preliminary survey shows that while the 2,000… Continued

PR research in corporate America is deeply divided right now. Maybe increased skepticism about Iraq or the nasty election process contributed to divisiveness in our field, but for whatever reasons, 2004 was a tough year… Continued

Despite the explosive growth in cable channels – not to mention the digital lurch – the overwhelming majority of corporate PR managers continue to place the most importance on print placements, according to an exclusive… Continued