Archive: December 2004

Exclusive Survey: Wrestling With Measurement The Main Event In ’05

December 22nd, 2004 by

Although there remains a significant gap between talking about PR measurement and actually doing it, measurement is still the biggest concern among PR execs as they head into 2005, according to an exclusive PR News/Counselors… Continued

Happy Holidays

December 22nd, 2004 by

We’re going to take a little downtime to ring in the New Year, so PR News will not be published on Dec. 29, 2004. We will return with a full issue on Jan. 5, 2005.… Continued

Correction

December 22nd, 2004 by

In the lead feature on CEO succession (Dec. 15, 2004), we incorrectly stated the telephone number of Susie Brousseau from Compass Bank. It is 480.596.2609.

When A Supposed ‘Shoo-in’ Gets The Boot

December 22nd, 2004 by

The nomination of New York City’s Bernard Kerick to head the U.S. Department of Homeland Security turned into a PR fiasco for the White House after Kerick abruptly withdrew his nomination (December 10) amid revelations… Continued

PR Movers

December 22nd, 2004 by

CarryOn Communications –Paul Yoffe (ex-Rogers & Cowan/Weber Shandwick) joins the firm as vice president of its Consumer & Technology practices. Yoffe will work on b2b, and consumer lifestyle marketing and hi-tech PR for several account… Continued

Media Metrics

December 22nd, 2004 by

Some of the best gifts come unwrapped. Take, for example, puppies and kittens, which are popular presents for children during the holiday season. But dogs and cats appeal to the kid in all of us… Continued

How Web Sites Can Net The Big Fish – And The Minnows

December 22nd, 2004 by

CAMPAIGN TYPE: Web Sites TIMEFRAME: January 2003 – ongoing BUDGET: $500,000 In January 2003, credit-card giant Citi Cards asked its agency of record (AOR) TMG Public Relations (New York) to get the word out about… Continued

Risk And Rewards: Corporate Citizenship

December 22nd, 2004 by

Lip service won’t cut it anymore when it comes to being a good corporate citizen. The 2004 Cone Corporate Citizenship Study, released last week, shows that Americans– now more than ever before–stand to punish firms… Continued

Is It Time to Fire Your PR Agency?

December 22nd, 2004 by

Why do clients fire their PR agencies? In the absence of compelling empirical evidence, I’d have to say it’s because agencies practically beg them to do it. I’m not implying that PR agency reps walk… Continued

Corporate/Nonprofit Partnerships: From Handouts To Handshakes

December 22nd, 2004 by

It used to be that so-called cause marketing was a convenient way for companies to toss some money at a cause in return for some goodwill–albeit fleeting –from the public. With apologies to Bob Dylan,… Continued