Archive: November 2004

PR Pulse

November 24th, 2004 by

PUBLIC RELATIONS GOT THE LION’S SHARE ofmarketing spending this year among small businesses, says GartnerG2, a unit of Gartner Inc. The reason? Small business marketers are seeking unique ways to promote their brands and cut… Continued

Help Wanted: Retaining Talent a Major Drag on the PR Profession

November 24th, 2004 by

One of the PR industry’s most chronic problems is the old bait and switch. To wit, PR agency heads meet the potential client and, after a successful dog-and-pony show, get the business. But when it… Continued

How PR Puts Technology to Work

November 24th, 2004 by

By Richard Fouts All communications professionals have been tapping technology for years, especially the Web and e-mail, to reduce costs, expand reach and give customers more personal experiences. But how can PR pros take advantage… Continued

Media Metrics

November 17th, 2004 by

Whether it’s the Twin Cities or the Lone Star State, penetration rates for online purchasing leave a lot to be desired. And that’s not just in second-tier markets said, but in the nation’s top three… Continued

ESPN Pitches HD Right Across the Plate

November 17th, 2004 by

By Katina Arnold, Director, Affiliate and Corporate Communications/ESPN Digital, high definition, dolby sound, and plasma display are all words that describe high-definition television. Look at your Sunday newspaper’s circulars and there are so many different… Continued

Showing (Not Telling) Is Key For Product Launches

November 17th, 2004 by

CAMPAIGN TYPE: Product Launch TIMEFRAME: October 2002- March 2003 BUDGET: $50,000 As sports reporters gathered at Joe Robbie Stadium in Miami for Opening Day of Major League Baseball in 2003, they noticed more buzz than… Continued

Damage Control: Sorry Seems To Be The Hardest Word

November 17th, 2004 by

In an episode of “The Simpsons” a cat burglar robs the citizens of Springfield deaf, dumb and blind, stealing, among other valued items, Lisa’s saxophone and Bart’s stamp collection. After Homer starts a vigilante group… Continued

A Timely Spin

November 17th, 2004 by

By Cheryl Metzger Director of Communications – White Horse The holidays are upon us, and you may be wondering whether or not to add a little holiday flair to your Web site. The answer depends… Continued

During Seasonal Holidays, New Ways to Wrap Web Sites

November 17th, 2004 by

Throughout the year UPS.com delivers packaging information to the b-to-b companies that are the shipping giant’s bread-and-butter. But from November through December, when UPS plans to ship more than 340 million packages, UPS.com adds a… Continued

Bitter Pill: Merck’s PR Response To Vioxx Debacle Hard to Swallow

November 17th, 2004 by

On Sept. 30 global drug maker Merck pulled its blockbuster arthritis drug Vioxx off the market after studies showed that using the drug could lead to increased risk of heart attack and stroke. On November… Continued