Archive: November 2004

One of the PR industry’s most chronic problems is the old bait and switch. To wit, PR agency heads meet the potential client and, after a successful dog-and-pony show, get the business. But when it… Continued

By Richard Fouts All communications professionals have been tapping technology for years, especially the Web and e-mail, to reduce costs, expand reach and give customers more personal experiences. But how can PR pros take advantage… Continued

Encouraging signs abound for technology markets – all of which play into PR services – including a four-year high for the technology-laden NASDAQ, the voter initiative in California to pump $3 billion in stem-cell research… Continued

The break-up of AT&T in 2000 was one of the most dramatic episodes in recent U.S. business history. And Dick Martin was there as the one-time industrial giant imploded. “I was not a fly on… Continued

In the November 3 issue on the 2004 Gold Anvil we misspelled the winner’s name. It is Thomas Hoog. We apologize for the error.

Newspaper representation firm Ethnic Print Media Group and market research firm International Demographics Inc., publishers “The Media Audit,” recently released the first annual African American Newspaper Report. Through telephone surveys with 8,993 African-American newspaper readers… Continued

“The Wall Street Journal This Morning” will expand to weekends starting Jan. 8. The one-hour program, which will air both Saturday and Sunday, will cover business news, the arts, travel, real estate and fitness. Dow… Continued

Whether it’s the Twin Cities or the Lone Star State, penetration rates for online purchasing leave a lot to be desired. And that’s not just in second-tier markets said, but in the nation’s top three… Continued

By Katina Arnold, Director, Affiliate and Corporate Communications/ESPN Digital, high definition, dolby sound, and plasma display are all words that describe high-definition television. Look at your Sunday newspaper’s circulars and there are so many different… Continued

CAMPAIGN TYPE: Product Launch TIMEFRAME: October 2002- March 2003 BUDGET: $50,000 As sports reporters gathered at Joe Robbie Stadium in Miami for Opening Day of Major League Baseball in 2003, they noticed more buzz than… Continued