Archive: October 2004

A View from the Top: Scaling Measurement

October 11th, 2004 by

A flurry of new measurement stats at the Measurement Summit earlier this month, sponsored by measurement gurus KDPaine & Partners. The centerpiece of the summit was the first-ever global survey on measurement, conducted with the… Continued

Improving Image of PR Profession Starts at Home

October 11th, 2004 by

In HBO’s wildly successful “Sex and the City,” actress Kim Cattrall played Samantha Jones, a “successful PR exec who knows what she wants,” at least as described by HBO’s Web site. But for many real-world… Continued

Although Much Maligned, Pesky Meetings Can Still Have Value

October 11th, 2004 by

The humorist Stephen Baker, who died last month, writes in “I Hate Meetings” (Macmillan Publishing, 1983) that meetings definitely serve a purpose. Really. “Consider this: Our national economy is based on a 35- to 45-hour… Continued

Sure, It’ll Stroke Your Ego, But Does an MBA Boost Your PR Profile?

October 11th, 2004 by

As PR director for the last fifteen years at Bell Labs at Lucent Technologies (Murray Hill, N.J.) Rich Teplitsky’s career has been a solid success. Yet he’s back at school, taking classes part time and… Continued

Top Campaigns and People Inspire Next Level of PR

October 4th, 2004 by

The winners of this year’s Platinum PR and PR People awards show by example that public relations goes well beyond getting ink and traditional notions of publicity. In this special issue, we showcase the best… Continued

Platinum PR Award Winners

October 4th, 2004 by

Media Relations & Marcom Winner: Ogilvy Public Relations Worldwide for “A Fashionable Red Alert Warns Women of the Heart Truth” Annual Campaign Budget: $750,000 Campaign Team: Sarah Temple, Senior VP, Ogilvy PR; Sally McDonough, VP,… Continued

Pr People Winners

October 4th, 2004 by

PR Professional of Year: Bridget Brennan Bridget Brennan is managing director of the consumer marketing practice at PR21. Over the past six years, she has developed programs for such clients as United Airlines, Johnson &… Continued