A flurry of new measurement stats at the Measurement Summit earlier this month, sponsored by measurement gurus KDPaine & Partners. The centerpiece of the summit was the first-ever global survey on measurement, conducted with the… Continued
Archive: October 2004
Improving Image of PR Profession Starts at Home
October 11th, 2004 by PRNEWSIn HBO’s wildly successful “Sex and the City,” actress Kim Cattrall played Samantha Jones, a “successful PR exec who knows what she wants,” at least as described by HBO’s Web site. But for many real-world… Continued
Although Much Maligned, Pesky Meetings Can Still Have Value
October 11th, 2004 by PRNEWSThe humorist Stephen Baker, who died last month, writes in “I Hate Meetings” (Macmillan Publishing, 1983) that meetings definitely serve a purpose. Really. “Consider this: Our national economy is based on a 35- to 45-hour… Continued
Sure, It’ll Stroke Your Ego, But Does an MBA Boost Your PR Profile?
October 11th, 2004 by PRNEWSAs PR director for the last fifteen years at Bell Labs at Lucent Technologies (Murray Hill, N.J.) Rich Teplitsky’s career has been a solid success. Yet he’s back at school, taking classes part time and… Continued
Pr People Winners
October 4th, 2004 by PRNEWSPR Professional of Year: Bridget Brennan Bridget Brennan is managing director of the consumer marketing practice at PR21. Over the past six years, she has developed programs for such clients as United Airlines, Johnson &… Continued
Platinum PR Award Winners
October 4th, 2004 by PRNEWSMedia Relations & Marcom Winner: Ogilvy Public Relations Worldwide for “A Fashionable Red Alert Warns Women of the Heart Truth” Annual Campaign Budget: $750,000 Campaign Team: Sarah Temple, Senior VP, Ogilvy PR; Sally McDonough, VP,… Continued
Top Campaigns and People Inspire Next Level of PR
October 4th, 2004 by PRNEWSThe winners of this year’s Platinum PR and PR People awards show by example that public relations goes well beyond getting ink and traditional notions of publicity. In this special issue, we showcase the best… Continued