The media seldom get high marks from the public. Depending on how the question is framed the media’s overall reputation usually falls somewhere between politicians and used-car salesmen. But what gets lost in such surveys… Continued
Archive: October 2004
APCO Worldwide (Washington, D.C.) last week announced a strategic alliance with Kissinger Associates, the New York-based international consulting firm headed by former Secretary of State Henry Kissinger. Contact: B. Jay Cooper, 202.778.1039, email@example.com.
The Financial Times U.S. edition recently launched “FT Wealth,” a personal finance page for savvy investors featuring advice on premier investment opportunities. The page runs every Tuesday in the front section, FT Wealth, and includes… Continued
The independent PR giant has expanded the department by launching a dedicated practice for foodservice and food manufacturing companies. Susan Hughes (ex-Wisconsin Milk Marketing Board), who has managed PR for a variety of consumer and… Continued
CAMPAIGN TYPE: Marketing Communications TIMEFRAME: December 2003 – January 2004 BUDGET: $30,000 Talk about chicken hawks. Gazebo Room Salad Dressing and Marinade (Mechanicsburg, Penn.), a 50-year-old regional brand that’s sold in 13 states around the… Continued