Archive: October 2004

Don’t Write off Newspaper Readers…

October 20th, 2004 by

The media seldom get high marks from the public. Depending on how the question is framed the media’s overall reputation usually falls somewhere between politicians and used-car salesmen. But what gets lost in such surveys… Continued

PRSA Ready To Bite The Big Apple

October 20th, 2004 by

About 3,000 PR executives (from corporate, agency, nonprofit) will be swarming New York City this weekend to get in the sights before the PRSA’s 2004 International Conference Oct. 24-26. The three-day PR powwow, which is… Continued

Lewis Lets it Grow…

October 20th, 2004 by

Continuing its expansion into the Asian corridor Lewis PR has opened up an office in Hong Kong. Lewis opened an office in Australia in 2002 and in 2003 acquired its Asian headquarters in Singapore from… Continued

APCO Joins Forces with Kissinger Associates…

October 20th, 2004 by

APCO Worldwide (Washington, D.C.) last week announced a strategic alliance with Kissinger Associates, the New York-based international consulting firm headed by former Secretary of State Henry Kissinger. Contact: B. Jay Cooper, 202.778.1039, bjcooper@apcoworldwide.com.

Fear Factor for PR Execs…

October 20th, 2004 by

PubSubs Concepts last week rolled out the new service for PR pros who are spooked about getting “scooped,” an occupational hazard now more than ever, what with the 24/7 news maw. The online tool, http://www.pubsub.com,… Continued

FT Offers New Vehicle for Financial PR…

October 20th, 2004 by

The Financial Times U.S. edition recently launched “FT Wealth,” a personal finance page for savvy investors featuring advice on premier investment opportunities. The page runs every Tuesday in the front section, FT Wealth, and includes… Continued

Edelman Grows Food and Nutrition Practice…

October 20th, 2004 by

The independent PR giant has expanded the department by launching a dedicated practice for foodservice and food manufacturing companies. Susan Hughes (ex-Wisconsin Milk Marketing Board), who has managed PR for a variety of consumer and… Continued

Media Metrics

October 11th, 2004 by

With the football season in full swing we thought it would be useful to provide some media stats related to the gridiron, which seems to have fully eclipsed Major League Baseball as the national pastime.… Continued

Going Ape

October 11th, 2004 by

By David Shoffner/Pavone The cardinal rule of guerrilla promotions – smaller is better – is reinforced throughout the Gazebo Room effort. A tight budget, limited geographic focus, and a client significantly smaller than its deep-pocketed… Continued

Campaign to Change Perception About Salad Dressing is Drenched in Humor

October 11th, 2004 by

CAMPAIGN TYPE: Marketing Communications TIMEFRAME: December 2003 – January 2004 BUDGET: $30,000 Talk about chicken hawks. Gazebo Room Salad Dressing and Marinade (Mechanicsburg, Penn.), a 50-year-old regional brand that’s sold in 13 states around the… Continued