Archive: October 2004

Creating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the cheap. Software from MissionExpert (http://www.missionexpert.com) costs… Continued

As VP of public relations during the late 1990s at DSL startup InternetConnect, Sally Stewart wanted the corporate mission statement to do something more, something different. Basically, she didn’t want peoples’ eyes to glaze over… Continued

The media seldom get high marks from the public. Depending on how the question is framed the media’s overall reputation usually falls somewhere between politicians and used-car salesmen. But what gets lost in such surveys… Continued

About 3,000 PR executives (from corporate, agency, nonprofit) will be swarming New York City this weekend to get in the sights before the PRSA’s 2004 International Conference Oct. 24-26. The three-day PR powwow, which is… Continued

Continuing its expansion into the Asian corridor Lewis PR has opened up an office in Hong Kong. Lewis opened an office in Australia in 2002 and in 2003 acquired its Asian headquarters in Singapore from… Continued

APCO Worldwide (Washington, D.C.) last week announced a strategic alliance with Kissinger Associates, the New York-based international consulting firm headed by former Secretary of State Henry Kissinger. Contact: B. Jay Cooper, 202.778.1039, [email protected].

PubSubs Concepts last week rolled out the new service for PR pros who are spooked about getting “scooped,” an occupational hazard now more than ever, what with the 24/7 news maw. The online tool, http://www.pubsub.com,… Continued

The Financial Times U.S. edition recently launched “FT Wealth,” a personal finance page for savvy investors featuring advice on premier investment opportunities. The page runs every Tuesday in the front section, FT Wealth, and includes… Continued

The independent PR giant has expanded the department by launching a dedicated practice for foodservice and food manufacturing companies. Susan Hughes (ex-Wisconsin Milk Marketing Board), who has managed PR for a variety of consumer and… Continued

It’s still nearly a year away, but we’re already stoked to get submissions for the 2005 Platinum PR and PR People awards. The 2004 winners, feted at a PR News-sponsored luncheon October 6, are probably… Continued