Archive: October 2004

For Maximum Impact, Measurement Tools Must Go Beyond the Media

October 27th, 2004 by

Linda Rutherford, PR Director at Southwest Airlines (Dallas), who helps manage the airline’s measurement programs, says it was an Aha! moment. In the last several months Rutherford has developed a new method for measuring the… Continued

Stating the Case for Less Than $500

October 27th, 2004 by

Creating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the cheap. Software from MissionExpert (http://www.missionexpert.com) costs… Continued

PR Sherpa: GO Signals for Radio PSAs

October 20th, 2004 by

What’s The Frequency? In 1996, the Federal Communications Commission (FCC) dropped the licensing requirement that each radio station run PSAs as a requirement for license renewal. Without government diktat, one might think that would cut… Continued

As We Fish (for Measurement) Are We Missing the Boat?

October 20th, 2004 by

Managing ever-present competitive and cost pressures, corporations are tasking their PR teams to find new and improved means to measure and validate the impact of their initiatives. In most cases, our reaction has been to… Continued

PR Pulse

October 20th, 2004 by

A New Survey Of Radio PSA Directors In The Top 50 Markets says that 100% of stations have a public service announcements rotation. Of course, it’s difficult to get a 100% of anything so let’s… Continued

Q/A: Kistle Wants To Take IABC ‘Above and Beyond’

October 20th, 2004 by

David Kistle is catching a flight to Birmingham, Alabama to huddle with a few IABC chapters. Or is it back to Minneapolis? to work on his accounts as senior VP at Padilla Speer Beardsley, where… Continued

PR Measurement Now Moving At A Not-So-Glacial Pace

October 20th, 2004 by

In the last year or so the struggle over measurement has moved from understanding output (your media hits) to capitalizing on the outcomes (how they connect to the company’s overall business goals). Not exactly like… Continued

Doctors Group Creates New PR Treatment For Ailing Message

October 20th, 2004 by

The legal profession has lobbied hard for government legislation that allows juries to hand out multimillion-dollar awards in medical malpractice suits, which have cranked up the cost of malpractice insurance into the stratosphere. Still, doctors… Continued

PR IQ Test

October 20th, 2004 by

Being wrong has seldom been so punishing. In the current business climate, PR pros need the intellectual capital to improve PR performance and demonstrate PR’s value to senior management. With that in mind, PR News… Continued

The Winning Link…

October 20th, 2004 by

It’s still nearly a year away, but we’re already stoked to get submissions for the 2005 Platinum PR and PR People awards. The 2004 winners, feted at a PR News-sponsored luncheon October 6, are probably… Continued