Archive: October 2004

How to Scrub All of Those Fuzzy Company Descriptions

October 27th, 2004 by

As VP of public relations during the late 1990s at DSL startup InternetConnect, Sally Stewart wanted the corporate mission statement to do something more, something different. Basically, she didn’t want peoples’ eyes to glaze over… Continued

Correction

October 27th, 2004 by

In the Oct. 20, 2004 issue of PR News featuring a table of media measurement companies, we should have included PRtrak (http://www.prtrak.com). We apologize for the omission.

PR Movers

October 27th, 2004 by

CCG Investor Relations — Crocker Coulson was recently promoted to President of the Los Angeles-based investor relations/strategic communications firm; William Coffin will continue to serve as Chairman-CEO. Coulson, who joined CCG in 1999 as an… Continued

Turning Another ‘Page’ on Diversity

October 27th, 2004 by

One of the real weak spots in PR is the lukewarm interest in the field among college students (not so good for building the future). But the Arthur W. Page Society, which represents corporate communications… Continued

Localize It

October 27th, 2004 by

For Del Galloway, a partner in the Jacksonville, Fla.-based advertising/PR firm Husk Jennings Galloway + Robinson, this week’s PRSA’s annual meeting most likely his last hurrah; as president of the group; he steps down December… Continued

Media Metrics

October 27th, 2004 by

Aside from all of the portentous pronouncements that this year’s presidential election “is the most important of our lifetime” (where have we heard that before? Well, every other election since we broke from the British),… Continued

Nurturing Today’s Entry-Level PR Talent For Tomorrow’s Challenges

October 27th, 2004 by

Since founding my PR firm nearly 20 years ago, it’s been an ongoing challenge to find and nurture employees who have the potential to develop the skill set to grow with our organization. One must… Continued

Hooking Up: Two-Way Communication

October 27th, 2004 by

There’s a growing body of evidence that corporate communication execs ignore the internet at their own peril. A new study released last week by the Pew Internet & American Life Project says that with an… Continued

Election Likely to Change More Than Meets the Eye

October 27th, 2004 by

Regardless of who wins the Presidential election Nov. 2, “the 2004 election” news event will be over on Nov. 3 (let’s hope). What does that mean to communications professionals and how do we now prepare… Continued

PR Pulse

October 27th, 2004 by

For Global PR Players, India is perceived as having stronger five-year plus business prospects compared with other emerging markets, says a recent study conducted by Edelman. Interviews conducted by Edelman (and its India partner R&P… Continued