In the Oct. 20, 2004 issue of PR News featuring a table of media measurement companies, we should have included PRtrak (http://www.prtrak.com). We apologize for the omission.
Archive: October 2004
Turning Another ‘Page’ on Diversity
October 27th, 2004 by PRNEWSOne of the real weak spots in PR is the lukewarm interest in the field among college students (not so good for building the future). But the Arthur W. Page Society, which represents corporate communications… Continued
Localize It
October 27th, 2004 by PRNEWSFor Del Galloway, a partner in the Jacksonville, Fla.-based advertising/PR firm Husk Jennings Galloway + Robinson, this week’s PRSA’s annual meeting most likely his last hurrah; as president of the group; he steps down December… Continued
Media Metrics
October 27th, 2004 by PRNEWSAside from all of the portentous pronouncements that this year’s presidential election “is the most important of our lifetime” (where have we heard that before? Well, every other election since we broke from the British),… Continued
Nurturing Today’s Entry-Level PR Talent For Tomorrow’s Challenges
October 27th, 2004 by PRNEWSSince founding my PR firm nearly 20 years ago, it’s been an ongoing challenge to find and nurture employees who have the potential to develop the skill set to grow with our organization. One must… Continued
Hooking Up: Two-Way Communication
October 27th, 2004 by PRNEWSThere’s a growing body of evidence that corporate communication execs ignore the internet at their own peril. A new study released last week by the Pew Internet & American Life Project says that with an… Continued
Election Likely to Change More Than Meets the Eye
October 27th, 2004 by PRNEWSRegardless of who wins the Presidential election Nov. 2, “the 2004 election” news event will be over on Nov. 3 (let’s hope). What does that mean to communications professionals and how do we now prepare… Continued
For Maximum Impact, Measurement Tools Must Go Beyond the Media
October 27th, 2004 by PRNEWSLinda Rutherford, PR Director at Southwest Airlines (Dallas), who helps manage the airline’s measurement programs, says it was an Aha! moment. In the last several months Rutherford has developed a new method for measuring the… Continued