Archive: July 2004

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PR Sherpa: Looking Through the Invisible Internet

July 12th, 2004 by

In measuring your reputation online, or just keeping up with what the public is saying about your company (and/or your CEO), the road less traveled could be the best route to take. Mary Ellen Bates,… Continued

Media Metrics

July 12th, 2004 by

‘Tis better to target with, my dear. As part of our special coverage this week on PR salary trends, we thought it would be interesting to find out some of the incomes among media consumers.… Continued

PR Perks: Tale of the Tape

July 12th, 2004 by

Corporate Communications Standard Medical/dental/vision plan(s) Two-four weeks’ vacation (more time off for those with tenure) Tuition reimbursement Paid personal days & holidays Defined number of paid sick days 401(k)/profit-sharing plan Reimbursement of business travel expenses… Continued

PR Compensation: Snapshots

July 12th, 2004 by

“There’s a lot of interviewing at the entry-level but not a lot of hiring, which is turning a lot of people off to the profession.” — Mike Marino, HR consultant to the PR industry “A… Continued

Small Change: Modest Salary Increases for PR Execs

July 12th, 2004 by

Despite downsizings affecting many communication executives the picture wasn’t so bad for PR pros who were employed last year. An argument can be made that it wasn’t so good, either. Base salaries for corporate PR… Continued

PR Hiring Picks Up, But Cautious Optimism Prevails

July 12th, 2004 by

Marc Hausman isn’t afraid to use the ‘B’ word to describe the prospects for the PR industry now that the economy has started to percolate following four sluggish years. No, not that one. “I’m bullish,”… Continued