Mike Barwell, former communications director of St. Paul’s School in Concord, N.H., gets the nod for his handling of communications and media relations during the controversial election and confirmation of Gene Robinson as Episcopal Bishop… Continued
Archive: July 2004
Association for Women in Communications Honors Ernst & Young
July 19th, 2004 by PRNEWSThe accounting giant has been honored with the association’s Ruth Weyand Award, and the timing couldn’t be more right, what with blaring headlines about the Wal-Mart and Morgan Stanley alleged sex discrimination cases. The Ruth… Continued
As IPR Rides Shotgun on New Measurement Resource
July 19th, 2004 by PRNEWSIt may not be a crystal ball, but PR execs can use all they help they can get on measurement: A new “Bibliography of Public Relations Measurement,” developed by the Institute for Public Relations and… Continued
Peppercom Jumps on Measurement Bandwagon
July 19th, 2004 by PRNEWSPR agencies have been tripping over themselves to either develop or adopt measurement programs, even though communication execs offer a lot of lip motion about measurement rather than actually doing it. The latest agency to… Continued
Linking Best Practices to Online Public Affairs
July 19th, 2004 by PRNEWSBy Mark Reilly By now using the Internet should be part of almost any public affairs campaign. Why? According to Pew Internet and the American Life ( http://www.pewinternet.org/), more than 63% of all Americans use… Continued
Think You Know the Number One Reason to Hire a PR Firm? Guess Again
July 19th, 2004 by PRNEWSFor years, the conventional wisdom has been that PR agencies are hired to, cue the CEO chorus, “get us some ink.” Another party line is that agencies are brought in only when the four walls… Continued
Media Metrics
July 19th, 2004 by PRNEWSDisparities in U.S. household income are deep and wide. Always have been. Always will be. But when it comes to what kind of news media we consume it seems as if class warfare goes out… Continued
PR Profession Grapples with New FCC Crackdown
July 19th, 2004 by PRNEWSSending your key executive onto live TV? Got an executive talking corporate business on the radio? Or, how about having some of your star players – who are prone to using salty language — do… Continued
Preparing for a Wave of Litigation
July 19th, 2004 by PRNEWSBy Don Silver/executive VP, Boardroom Communications, Inc. Almost every week we read about well-known companies facing class action litigation. It’s almost like trial attorneys harvest the proverbial corporate field, row by row and industry by… Continued