Archive: July 2004

As Election Heats Up, PR Jockeys For Position

July 26th, 2004 by

It wasn’t exactly music to the ears for many of the 5,000 fans who gathered at the Las Vegas Aladdin Casino hotel for a Linda Ronstadt concert. Toward the end of her July 17 performance… Continued


July 26th, 2004 by

Business Roundtable — Taking the lead. Larry Burton (ex-BP America) has been tapped as executive director of the CEO group, starting September 1. Burton, replacing Patricia Hanahan Engman, who is retiring after 17 years at… Continued

Cleaning up Martha’s Mess

July 26th, 2004 by

Now that Martha Stewart has been sentenced for lying to Federal investigators about a stock sale, where does her namesake, Martha Stewart Living Omnimedia, go from here? The company’s managers are reportedly hoping that Stewart… Continued

How PR Can Patch into Tech Recovery

July 26th, 2004 by

By Stacey Gaswirth Expanding PR efforts on a global level is one of the most important strategic initiatives a technology company will undertake. Whether reaching customers in different cultures and markets seems second nature or… Continued

Mt. Everest Broadcast Takes Pharma Campaign to New Heights

July 26th, 2004 by

It was a PR high. With so much shouting going on in the pharmaceutical industry these days, one creative PR team decided it was time to rise above the noise – literally — with a… Continued

Striking Out with Broadcasters? Key is To Think Inside The Box

July 26th, 2004 by

If PR pros were graded on the quality of their pitches to TV broadcasters they would probably get a collective C — good on preparation, lousy on execution and knowledge of the programs they are… Continued


July 26th, 2004 by

It’s a perpetual frustration in the PR field: You have a juicy story you want to pitch to the local (network) affiliates on, say, a new business trend or cultural issue, but producers are too… Continued

A PR Master Reflects on The First 50 Years

July 26th, 2004 by

When he started his own PR firm in 1954, Howard J. Rubenstein’s first office was on his mother’s kitchen table in Bensonhurst, Brooklyn. But she refused to answer the phone, “Rubenstein Associates.” So he went… Continued

Campaign ’04: Stumping for the ‘Influentials’

July 26th, 2004 by

By Brad Fay/Managing Director, Roper Public Affairs Word-of-mouth is the newest tool in the communications arsenal, and it should be the PR that leads its use… particularly in the areas of marcom, advocacy and public… Continued

Peppercom Jumps on Measurement Bandwagon

July 19th, 2004 by

PR agencies have been tripping over themselves to either develop or adopt measurement programs, even though communication execs offer a lot of lip motion about measurement rather than actually doing it. The latest agency to… Continued