Archive: May 2004

Media Insight: CIO

May 3rd, 2004 by

CXO Media Inc. 492 Old Connecticut Path P.O. Box 9208 Framingham, MA 01701-9208 508.872.0080 http://www.cio.com The Wind Up CIO wears its embrace of PR on its sleeve or, to be more exact, right in the… Continued

Book Wrap

May 3rd, 2004 by

“The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset” By Ronald J. Alsop; Wall Street Journal Books; 306 pp; $26.00 Alsop, a veteran Wall Street Journal reporter on branding… Continued

Planning for Sudden Succession

May 3rd, 2004 by

By John Baldoni/Baldoni Consulting The way that McDonald’s handled the death of its CEO and succession of the number two serves as a textbook example of how to handle and communicate executive succession correctly. Here… Continued

PR Pros Play Delicate Role in Succession Plans

May 3rd, 2004 by

One day after Charlie Bell succeeded Jim Cantalupo as president-CEO of McDonald’s — which happened several hours after Cantalupo died of an apparent heart attack April 19 at a corporate meeting in Orlando — Robert… Continued

Helping Stakeholders Help You During a Crisis

May 3rd, 2004 by

The headline in the New York Post Sept. 9, 2003 screamed “Music Pirate,” with the subhead, “N.Y. Girl, 12, Sued for Web Songs Theft.” The story couldn’t have been music to the ears of the… Continued

Board Games

May 3rd, 2004 by

The May 10 Forbes features the country’s best and worst CEOs. Corporate America’s chief executives have taken it on the collective chin lately, what with the rash of corporate scandals that have generated so much… Continued