Archive: May 2004

Peter Kafka, who covers the entertainment industry for Forbes, says there’s a stark difference between PR execs in Hollywood and those who operate in business centers. PR execs in entertainment “are the ones who say,… Continued

When Paul Saldana fired his PR firm, he was determined not to burn any bridges. “I wanted to make sure that we still had a cordial relationship,” he says. “The company has a fairly strong… Continued

That is the their cost of doing business; just as we do not charge our customers for developing an estimate. It is common business practice. It would be very distasteful to pay for a proposal… Continued

By Ned Barnett/Barnett Marketing Communications 1) When you develop a PR plan for a client, you’ve got their input – but when you’re doing a plan as spec work for a prospect, you’re stuck with… Continued

In 2003, HP asked Scott Peyron to work on the PR plan for HP’s Distinguished Leadership in Human Rights Award, which the computer giant established in 1998. While Peyron, a principal with Boise, ID-based PR… Continued

The May 10 Forbes features the country’s best and worst CEOs. Corporate America’s chief executives have taken it on the collective chin lately, what with the rash of corporate scandals that have generated so much… Continued

The firm has opened a full-service office in Tallahassee, FL, which will be managed by Cindy O’Connell. For the past year, O’Connell has had her own consulting firm and prior to that managed the office… Continued

Media Distribution Services (MDS), one of the nation’s largest PR/marketing production and distribution services, has launched a free list of some 300 Top Spanish-Language Media in the U.S. and Canada on its Web site, http://www.mdsconnect.com.… Continued

“I’d like to know where they get their numbers,” asks Jerry Schwartz, founder of G.S. Schwartz & Co. (and an advisory board member to PR NEWS) in response to the study, which was released late… Continued

By Mark Reilly I know what some of you are thinking. “Blogs are a fad for techno-geeks. Blogs are just chat rooms. Blogs don’t win elections or pass legislation. As a public affairs professional why… Continued