Archive: May 2004

Climbing the Hill

May 10th, 2004 by

By Audrey Peeters and Heather Champine/Media Relations Inc. To approach the media about legislative issues, specific elements should already be in place: Know Your History: Understand the legislation so that you can educate the media.… Continued

‘Spec’ Work Fuels Agency-Client Schism

May 10th, 2004 by

In 2003, HP asked Scott Peyron to work on the PR plan for HP’s Distinguished Leadership in Human Rights Award, which the computer giant established in 1998. While Peyron, a principal with Boise, ID-based PR… Continued

Top Five Reasons Agencies Should Avoid Spec Work…

May 10th, 2004 by

By Ned Barnett/Barnett Marketing Communications 1) When you develop a PR plan for a client, you’ve got their input – but when you’re doing a plan as spec work for a prospect, you’re stuck with… Continued

…And a Few Reasons Why Clients Expect Spec when Developing Proposals

May 10th, 2004 by

That is the their cost of doing business; just as we do not charge our customers for developing an estimate. It is common business practice. It would be very distasteful to pay for a proposal… Continued

In PR, Breaking Up Isn’t Hard to Do

May 10th, 2004 by

When Paul Saldana fired his PR firm, he was determined not to burn any bridges. “I wanted to make sure that we still had a cordial relationship,” he says. “The company has a fairly strong… Continued

— Overheard —

May 10th, 2004 by

“It’s not like there’s a massive boycott [of U.S. goods]. Instead, it seems to be an erosion of support. It’s not falling off the face of the earth, but it’s clearly a warning sign for… Continued

Did you know????

May 10th, 2004 by

That Hayslett Sorrel LLC, one of the South’s major independent PR firms, has changed its name to Hayslett Group LLC. The name change follows last year’s retirement of Mary Sorrel, who co-founded the company in… Continued

Back to the [PR] Drawing Board for Martha Stewart…

May 10th, 2004 by

Now that her request for a new trial has been rejected Stewart is going to perhaps have to try and rehabilitate her reputation through more PR efforts, like the special apology she recently issued to… Continued

Sanjay Who? New Job Description for Deposed CEO…

May 10th, 2004 by

It may be a model for companies who don’t want any lingering whiff of scandal around after the executive in question has been put out to pasture. The Wall Street Journal reported May 4 that… Continued

How To Turn the Page with Magazines…

May 10th, 2004 by

The PR workshop tomorrow (May 11) will offer Magazine Publishers of America members (and non-members) a crash course on pitching magazines. Participants will be divided into four working groups with the opportunity to huddle with… Continued