Archive: May 2004

A Few More Zeroes for the O Franchise…

May 17th, 2004 by

Oprah Winfrey, the queen of the daytime yak shows, and one of the world’s richest entertainers, has a new knockoff from her wildly successful O (2.5 million-circulation). It’s called O at Home, a newsstand-only run… Continued

It’s a Wonder We Get Any Work Done

May 17th, 2004 by

It has all the makings of a new reality show: J.Q. Public lumbers out of bed and from the time he wakes up until the time he says good night is followed by researchers tracking… Continued

Correction

May 17th, 2004 by

In the Media Insight (May 10) profile of Information Security it was incorrectly stated that Chief Information Security Officers (the bulk of the magazine’s readers) report to the CEO. They report to the company’s Chief… Continued

CSR PR Awards Winner/CSR Report: Fergus/Peters Group-Potash Corp.: Pitching PR for the Environment

May 17th, 2004 by

When you’re the world’s largest producer of fertilizer and feed nutrients – things like nitrogen, phosphate and potash – the world wants to know what you are up to. Plundering the land? Dumping toxins? If… Continued

(Finally), There is EVERYTHING for Men…

May 17th, 2004 by

The so-called laddie-boy magazines, such as FHM, Maxim and Stuff, have proved in the last several years that men (in droves) will read magazines if you give them what they want; in the case of… Continued

A Magazine CMOs Can Finally Call Their Own…

May 17th, 2004 by

What took so long? Chief marketing officers are the shock absorbers in corporate America, coordinating all the various business silos, including PR, into (they hope) a coherent marketing plan that can generate sales and take… Continued

Maybe Celebrity is the Opiate of the Masses, After all…

May 17th, 2004 by

Bauer Publishing is making another entry into the already-crammed precincts for pop culture magazines. The Englewood Cliffs, NJ-based publisher, which made a big splash in the celebrity magazine market with its 2002 launch of In… Continued

A PR Agenda For The Frightened

May 17th, 2004 by

By Richard Laermer People seem scared to move too rapidly. Is it the war? The fear of the unknown in a mercurial economic environment? Or does the dot-com bust still affect our brains, what with… Continued

Finding the ROI in CSR

May 17th, 2004 by

Observers say a well-crafted report on corporate social responsibility can benefit a corporation in a number of ways, including perceived investor confidence and, perhaps most significantly, positive brand recognition. PriceWaterhouseCoopers analysts have said that such… Continued

Differences on Strategy and Tactics Drag Relations

May 17th, 2004 by

The level of strategic thinking PR agencies believe they provide to their corporate clients is out of whack with the amount of strategy companies think they’re getting from agencies, according to an exclusive study on… Continued