Archive: May 2004

It has all the makings of a new reality show: J.Q. Public lumbers out of bed and from the time he wakes up until the time he says good night is followed by researchers tracking… Continued

Oprah Winfrey, the queen of the daytime yak shows, and one of the world’s richest entertainers, has a new knockoff from her wildly successful O (2.5 million-circulation). It’s called O at Home, a newsstand-only run… Continued

While EPIC Media gives men “everything” Rodale Inc. wants to give them the “best.” So the publisher of Men’s Health has launched the bimonthly knockoff Best Life, with the tagline “What Matters to Men.” The… Continued

The so-called laddie-boy magazines, such as FHM, Maxim and Stuff, have proved in the last several years that men (in droves) will read magazines if you give them what they want; in the case of… Continued

What took so long? Chief marketing officers are the shock absorbers in corporate America, coordinating all the various business silos, including PR, into (they hope) a coherent marketing plan that can generate sales and take… Continued

Bauer Publishing is making another entry into the already-crammed precincts for pop culture magazines. The Englewood Cliffs, NJ-based publisher, which made a big splash in the celebrity magazine market with its 2002 launch of In… Continued

By Richard Laermer People seem scared to move too rapidly. Is it the war? The fear of the unknown in a mercurial economic environment? Or does the dot-com bust still affect our brains, what with… Continued

Observers say a well-crafted report on corporate social responsibility can benefit a corporation in a number of ways, including perceived investor confidence and, perhaps most significantly, positive brand recognition. PriceWaterhouseCoopers analysts have said that such… Continued

When you’re the world’s largest producer of fertilizer and feed nutrients – things like nitrogen, phosphate and potash – the world wants to know what you are up to. Plundering the land? Dumping toxins? If… Continued

The level of strategic thinking PR agencies believe they provide to their corporate clients is out of whack with the amount of strategy companies think they’re getting from agencies, according to an exclusive study on… Continued