Archive: April 2004

Media Metrics

April 5th, 2004 by

With the travel season in full swing, we thought it would be useful to track the top 10 national newspapers among people who are planning to travel overseas this year. Little shock that daily newspapers… Continued

‘Give them facts instead of outrage’: Getting in Front of Stories that Get Out of Control

April 5th, 2004 by

For about a week in early March the media obsessed on the Walt Disney Co. It seemed like all other news — the tensions in Iraq, the war on terrorism, the jobless economic “recovery” –… Continued

No longer just for IT-heads: The White Paper Re-emerges as PR Tool

April 5th, 2004 by

During the Internet boom in the late 1990s so-called white papers, which had long been considered solid marketing vehicles, started to suffer from too much hype. Amid the froth, white papers started to sell exotic… Continued

Minimizing Crisis Through Grass-roots Efforts & Coalition Building

April 5th, 2004 by

Our April 27th webinar features Amy Weiss, senior VP of communications for the Recording Industry Association of America; coalition building expert Jack Bonner and Legal PR guru Richard Levick. Register today at www.prandmarketing.com/webinars/grassroots.htm.