Director of Research and Vendor Programs/The Meta Group 208 Harbor Drive, PO Box 120061, Stamford, CT 06912 203.973.6700 [email protected] The Wind Up David Yockelson, director of research and vendor programs at the META Group, is… Continued
Archive: April 2004
Media Metrics
April 5th, 2004 by PRNEWSWith the travel season in full swing, we thought it would be useful to track the top 10 national newspapers among people who are planning to travel overseas this year. Little shock that daily newspapers… Continued
‘Give them facts instead of outrage’: Getting in Front of Stories that Get Out of Control
April 5th, 2004 by PRNEWSFor about a week in early March the media obsessed on the Walt Disney Co. It seemed like all other news — the tensions in Iraq, the war on terrorism, the jobless economic “recovery” –… Continued
No longer just for IT-heads: The White Paper Re-emerges as PR Tool
April 5th, 2004 by PRNEWSDuring the Internet boom in the late 1990s so-called white papers, which had long been considered solid marketing vehicles, started to suffer from too much hype. Amid the froth, white papers started to sell exotic… Continued