Archive: April 2004

Microsoft Jumps on the Blog-wagon

April 5th, 2004 by

We recently told you about the increasing appeal of Weblogs, among PR execs (PR NEWS, March 22, 2004). These are online diaries, many of a political bent. Now Bill Gates has set his sights on… Continued

Edelman Plants Flag in Middle East

April 5th, 2004 by

The PR giant last week launched a major expansion into the Middle East, signing an exclusive affiliate agreement with ASDA’A Public Relations, one of the region’s top PR firms. ASDA’A, which specializes in corporate affairs,… Continued

Time Warner Cable Captures CTPAA Beacon Award

April 5th, 2004 by

The Cable Television Public Affairs Association (CTPAA) awarded Time Warner Cable’s Charlotte Division with the 2004 Beacon Award for its communication with customers during the ice storm of December 2002. With 78% of the division’s… Continued

Fleishman-Hillard Hooks Up with Strat@comm

April 5th, 2004 by

Fleishman-Hillard International Communications said late last week that it has acquired a majority interest in Strat@comm, a D.C.-based public affairs firm specializing in transportation. Terms were not disclosed…Meanwhile, Fleishman Chairman-CEO John D. Graham is celebrating… Continued

Did you know???

April 5th, 2004 by

That Delahaye, the communications analysis division of Medialink Worldwide, has moved its headquarters to Portsmouth, NH from Norwalk, CT. Delahaye has settled into a 10,000- square foot office space at the Portsmouth facility.

Power of Print in a Web World

April 5th, 2004 by

While senior PR execs scramble to find new ways of communicating via the Web, turns out that — for clients — print media still packs a wallop. A recent Burrelle’s/Luce analysis of clippings sent to… Continued

Public Figures in Interviews: The Good, The Bad and the (not so) Ugly

April 5th, 2004 by

A recent article in the Columbia Journalism Review implied that “media trained” executives may have the upper hand in interviews with journalists. Based upon two recent high- profile interviews — with subjects who should have… Continued

Legal PR Awards Winner/Outstanding Media Exposure: Bingham McCutchen: How PR Boosted Case of Two Law Firms That Merged

April 5th, 2004 by

When the rapidly growing Boston law firm Bingham McCutchen merged with Southern California’s corporate/private equity boutique Riordan & McKinzie in 2003, Hank Shafran director of communications at Bingham McCutchen, was charged with publicizing the merger… Continued

Remember: You’re Not Reinventing The Wheel

April 5th, 2004 by

By David Yockelson/META Group Even as IT budgets seem to be expanding a bit and purse strings seem to be loosening, it’s clear that frugality is still an IT watchword. This means that even as… Continued

Analyst Insight: David Yockelson

April 5th, 2004 by

Director of Research and Vendor Programs/The Meta Group 208 Harbor Drive, PO Box 120061, Stamford, CT 06912 203.973.6700 David.Yockelson@metagroup.com The Wind Up David Yockelson, director of research and vendor programs at the META Group, is… Continued