Archive: April 2004

By Steve Lundin/CEO BIGfrontier Communications Group; [email protected] The sad journey of the typical press release is not that of a proud salmon, expiring on the final swim back to the birthing pool, but of a… Continued

On a recent edition of ESPN2’s “Fastbreak,” which provides highlights and analysis of the day’s NBA games, host Kevin Frazier reported that former Atlanta Hawk star Dominique Wilkins had joined the club’s management team. One… Continued

By Helene Solomon/SolomonMcCown Major corporations and brands have long dedicated their marketing dollars to national campaigns where their resources are focused on advertising buys to promote products and services. Public relations typically play a supporting… Continued

“Act Globally, Think Locally” isn’t just a cute bumper sticker anymore. With an entrenched global economy and the media growing more and more fragmented every day, crafting global brands for local taste has become imperative… Continued

We have several special issues planned for the rest of the year that we want you to keep in mind. Next week (April 19) is our special issue on “Marketing/Communications.” On May 31 we have… Continued

The marketing communications giant earlier this month rolled out Euro RSCG 4D: the agency’s new global marketing services and digital brand. Based in New York, the division will integrate all the agency’s global marketing services… Continued

The provider of media research, distribution, monitoring and evaluation of PR services, last week acquired MediaClips Inc., a Los Angeles-based broadcast monitoring firm. Terms were not disclosed. Under the deal, MediaClips clients will be able… Continued

JetBlue, the subject of a favorable cover story in the May issue of Fast Company, has shown it knows how to navigate the PR terrain. The barely 5-year-old airliner, with its hip attitude and free… Continued

Lawyers for Richard Scrushy, the former founder of HealthSouth Corp., last week filed one of the first legal challenges to the Sarbanes-Oxley corporate-crime law, calling it “unconstitutional and overly vague,” according to The Wall Street… Continued

The New York Times Special Report on Executive Pay (April 3) was chock-full of stats on CEO compensation. One nugget: CEOs are still taking home more pay as jobs continue to disappear. Even so, the… Continued