Archive: April 2004

PR Lends Muscle to Fitness Club’s Efforts to Reverse Media Perception

April 19th, 2004 by

At the start of 2003 Bally Total Fitness had developed a reputation as being none too friendly to the press. Reporters might have to wait two weeks to get their calls returned from the nation’s… Continued

Why Most Press Releases Miss the Desk but Hit the Garbage Can

April 19th, 2004 by

By Steve Lundin/CEO BIGfrontier Communications Group; slundin@bigfrontier.org The sad journey of the typical press release is not that of a proud salmon, expiring on the final swim back to the birthing pool, but of a… Continued

Poorly Written, Executed Press Releases Dog Industry And Impact Bottom Line

April 19th, 2004 by

On a recent edition of ESPN2’s “Fastbreak,” which provides highlights and analysis of the day’s NBA games, host Kevin Frazier reported that former Atlanta Hawk star Dominique Wilkins had joined the club’s management team. One… Continued

How Local Marketing Builds Brands

April 19th, 2004 by

By Helene Solomon/SolomonMcCown Major corporations and brands have long dedicated their marketing dollars to national campaigns where their resources are focused on advertising buys to promote products and services. Public relations typically play a supporting… Continued

Speed Dating Comes to PR

April 12th, 2004 by

First there was Speed Dating. Now comes 8-Minute PR. Inspired by the popular dating network, in which singles jump from table to table for a slew of “mini-dates” in one night, 8-Minute PR brings together… Continued

PR Grabs Bigger Slice of Sales Promotion Pie

April 12th, 2004 by

For years PR was considered a nice thing to have as part of a sales promotion campaign. But in the last few years — amid the explosive rise of the Internet and the advent of… Continued

Are the ‘APR’ Letters Worth Writing Home About?

April 12th, 2004 by

The Accredited in Public Relations (APR) designation, which is offered through the Public Relations Society of America, is supposed to be a mark of professional achievement in the PR field. As with other industry certifications… Continued

Bugaboos

April 12th, 2004 by

Paul Colford joined the New York Daily News as “Hot Copy” columnist and media reporter in 2000 after a long and distinguished run as a radio columnist and feature writer with Newsday. “Hot Copy,” which… Continued

Analyst Insight: Islands

April 12th, 2004 by

Islands Media 6272 Carpinteria Ave., Carpinteria, CA 93013 805.745.7100 www.islands.com The Wind Up Lisa Gosselin, who was recently tapped as the new editor in chief of Islands, knows first-hand what makes a good PR pitch.… Continued

Coming down the pike in PR NEWS

April 12th, 2004 by

We have several special issues planned for the rest of the year that we want you to keep in mind. Next week (April 19) is our special issue on “Marketing/Communications.” On May 31 we have… Continued