Archive: April 2004

A Little Help from Friends Makes PR Partnerships Work

April 26th, 2004 by

Maybe two heads are better than one, but which mouth gets fed first? And which gets the bigger bite? When PR firms team up to tackle a project, issues such as billing, communication and workload… Continued

The Procurement Pirouette

April 26th, 2004 by

By Steven Cody/Peppercom There’s a new player in the lives of PR firms: the procurement manager. This individual is becoming increasingly high profile as we compete for large (and even medium-sized accounts). Empowered by the… Continued

LatinClips Branches Out

April 19th, 2004 by

The race is well underway among marketers to tap into Hispanic-Americans, the country’s fastest-growing minority. (Hershey’s announced last week that it will soon blanket Spanish-language TV, radio and magazines with ads for its chocolates and… Continued

Fleishman-Hillard Opens Raleigh- Durham Office

April 19th, 2004 by

Led by Senior VP Britt Carter, the office will offer clients in the Carolinas a full range of PR services, including healthcare/life sciences communications, consumer product marketing, public affairs and investor relations. Fleishman also recently… Continued

Mark the date

April 19th, 2004 by

The sixth annual National Black Public Relations Society Conference (NBPRS) is scheduled for Sept. 30-Oct. 3 at the Hyatt Regency at McCormick Place in Chicago. This year’s event will stress four factors in PR: reputation,… Continued

Did you know???

April 19th, 2004 by

That Frank Ovaitt has been elected President-CEO of the Institute for Public Relations. Ovaitt, managing director of Crossover International Inc., an independent communications firm he founded in 1995, takes on the helm of IPR at… Continued

PR Drives Message When Global Brands Go Local

April 19th, 2004 by

“Act Globally, Think Locally” isn’t just a cute bumper sticker anymore. With an entrenched global economy and the media growing more and more fragmented every day, crafting global brands for local taste has become imperative… Continued

Toll of Corporate Scandals, Take 19

April 19th, 2004 by

With apologies to Gomer Pyle, U.S.M.C., surprise, surprise. The corporate scandals that have dominated the business headlines for the last few years have started to take a toll on the nation’s journalists and are changing… Continued

Martha’s PR Strategy: Half-Pregnant and Ill-Begotten

April 19th, 2004 by

(Martha Stewart’s lawyers recently asked for a new trial for the domestic diva after saying that they uncovered evidence that one of the jurors who convicted her last month lied about his past. Will Martha… Continued

Q/A: Reflections on Three Decades in Public Relations

April 19th, 2004 by

John Graham, chairman-CEO of Fleishman-Hillard Inc., who is celebrating his 30th anniversary in public relations this year, was named president-CEO of the firm in 1974 when it had just one office in St. Louis. Under… Continued