Archive: April 2004

By Steven Cody/Peppercom There’s a new player in the lives of PR firms: the procurement manager. This individual is becoming increasingly high profile as we compete for large (and even medium-sized accounts). Empowered by the… Continued

Procurement is nothing new. Procurement departments have for years sought the lowest cost providers for paper clips, cubicles and other material commodities. But it’s just in last two years or so — with corporate America… Continued

That Frank Ovaitt has been elected President-CEO of the Institute for Public Relations. Ovaitt, managing director of Crossover International Inc., an independent communications firm he founded in 1995, takes on the helm of IPR at… Continued

The sixth annual National Black Public Relations Society Conference (NBPRS) is scheduled for Sept. 30-Oct. 3 at the Hyatt Regency at McCormick Place in Chicago. This year’s event will stress four factors in PR: reputation,… Continued

Led by Senior VP Britt Carter, the office will offer clients in the Carolinas a full range of PR services, including healthcare/life sciences communications, consumer product marketing, public affairs and investor relations. Fleishman also recently… Continued

The race is well underway among marketers to tap into Hispanic-Americans, the country’s fastest-growing minority. (Hershey’s announced last week that it will soon blanket Spanish-language TV, radio and magazines with ads for its chocolates and… Continued

With apologies to Gomer Pyle, U.S.M.C., surprise, surprise. The corporate scandals that have dominated the business headlines for the last few years have started to take a toll on the nation’s journalists and are changing… Continued

(Martha Stewart’s lawyers recently asked for a new trial for the domestic diva after saying that they uncovered evidence that one of the jurors who convicted her last month lied about his past. Will Martha… Continued

John Graham, chairman-CEO of Fleishman-Hillard Inc., who is celebrating his 30th anniversary in public relations this year, was named president-CEO of the firm in 1974 when it had just one office in St. Louis. Under… Continued

At the start of 2003 Bally Total Fitness had developed a reputation as being none too friendly to the press. Reporters might have to wait two weeks to get their calls returned from the nation’s… Continued